SEO, Content Marketing Manager
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Job Description
SEO & Content Marketing Manager focusing on driving organic growth at Pets Best, a pet health insurance company. Leading SEO strategy and content optimization across digital platforms.
Responsibilities:
- SEO Strategy, Content Execution & Optimization
- Own execution of SEO‑driven content across blogs, landing pages, website copy and lifecycle touchpoints
- Write, optimize and refresh content to improve: Non‑brand organic traffic, Search relevance and intent alignment, Conversion and engagement rates
- Execute on‑page SEO optimization including: Title tags, meta descriptions, H1/H2s, Internal linking structures, Content updates tied to performance data
- Ensure content aligns explicitly to: User intent and funnel stage, Keyword strategy and seasonal demand, Business and conversion objectives
- Organic Conversion & Funnel Performance Ownership
- Own conversion performance of organic traffic, including: Quote starts, lead submissions, and key downstream actions
- Partner with CRO, product, analytics and paid media teams to: Identify drop‑offs and friction across organic journeys, Improve landing page relevance, clarity, and speed, Translate keyword intent into high‑converting page experiences
- Contribute content and messaging to experimentation efforts to improve: Conversion rate, Engagement, Funnel efficiency
- Keyword Research & Demand Capture Strategy
- Conduct ongoing keyword research, gap analysis and competitive analysis using tools such as SEMrush
- Build and maintain keyword‑to‑content and keyword‑to‑funnel mappings
- Inform prioritization of: New content creation, Content refreshes, Landing page expansion
- Align editorial planning to: Business priorities, Campaign calendars, Seasonal and category‑specific demand
- Lifecycle, Retention & Cross ‑ Channel Content Enablement
- Use search and intent insights to inform: Lifecycle and email messaging, Paid landing page relevance, Partner and affiliate content
- Write and optimize lifecycle content to support: Acquisition, Nurture, Retention and re‑engagement
- Ensure content and messaging consistency across: Organic search, Email and lifecycle journeys, Paid and partner channels
- Support conversion lift through message testing and content variants
- AI Search & Emerging Discovery Optimization
- Optimize content for modern search experiences including: Google AI Overviews, LLM‑based discovery (ChatGPT, Gemini, etc.)
- Structure content to maximize visibility in: Zero‑click results, AI‑generated summaries and recommendations
- Stay current on SEO and AI search evolution and apply best practices to execution
- Technical SEO & Scalable Enablement
- Partner with engineering, product and analytics teams to: Improve crawlability, indexation, and site performance, Support structured data and schema implementation, Help define SEO requirements for: New templates and page types, CMS updates, Site enhancements and experiments
- Ensure SEO best practices are embedded into ongoing site development—not treated as one‑off fixes
- Reporting, Analytics & Performance Management
- Own reporting on organic performance tied to business outcomes, including: Non‑brand traffic growth, Conversions and assisted conversions, Funnel performance by content and keyword group
- Leverage GA4, Search Console and SEO platforms to: Diagnose performance issues, Recommend prioritized actions, Partner with analytics to improve: Organic attribution, Journey visibility, Executive‑ready reporting and insights
Requirements:
- 4–6+ years of experience driving SEO‑led organic growth with measurable conversion impact
- Proven success improving: Non‑brand organic traffic
- Conversion rates and funnel efficiency
- Strong hands‑on experience using: SEO tools (SEMrush or similar)
- Google Analytics (GA4) and Search Console
- Deep understanding of: Search intent mapping to funnel stages
- On‑page SEO and content optimization
- AI‑driven and conversational search
- Strong analytical skills with the ability to translate data into action
- Excellent writing, editing and stakeholder communication skills.
Benefits:
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
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