UA Manager
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Job Description
User Acquisition Manager scaling incentivized traffic across Joyteractive’s mobile puzzle games. Optimizing offerwall partnerships, payout models, traffic quality, and cohort profitability.
Responsibilities:
- Launch and scale incentivized traffic as part of the overall UA strategy
- Work with offerwall and rewarded networks: Mistplay, Adjoe, Exmox, Tapjoy, and similar platforms
- Select and optimize payout models (CPI / CPA / CPE), event-based goals, and partnership terms
- Analyze traffic quality: event completion speed, post-install behavior, retention, and fraud
- Track cohort profitability and analyze the full funnel from install to revenue
- Collaborate with Product and Monetization teams to improve incentivized user conversion through milestone structure, early-game progression, and reward pacing
Requirements:
- 2+ years in mobile UA, including at least 1 year in incentivized traffic / offerwall
- Strong understanding of the rewarded ecosystem, including event goals, payouts, and network auction mechanics
- Experience with IAA / hybrid monetization
- Data-driven approach to decision-making based on ROI, payback, and LTV
- Hands-on experience with MMPs (AppsFlyer, Adjust): event tracking, attribution, and fraud prevention
- Ability to independently manage the channel and build processes from scratch
- Experience with puzzle / word games
- Experience with long LTV projects (180+ day payback)
- Experience in fraud prevention and traffic quality control
- Experience designing progression systems for incentivized users
Benefits:
- 18 business days of compensated day-offs
- 8 paid Personal Days a year + 1 day is added every year
- Flexible Public Holidays policy
- 100% Sick Leave compensation
- Payment for wear and tear on equipment while using a personal computer
- Remote work
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