VP, Emerging Brands
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Job Description
VP of Emerging Brands managing performance and strategy at Grüns. Leading brand growth initiatives and cross-functional collaboration in a fully remote environment.
Responsibilities:
- Own P&L, strategy, and performance across the emerging brand portfolio
- Develop creative and positioning strategy for each brand
- Lead a cross-functional team on performance marketing execution
- Set go-to-market strategy for new brand and product launches
- Work cross-functionally with creative, growth, product, retail, and ops
- Track, analyze, and report on brand performance across the portfolio
Requirements:
- 8+ years of experience in DTC or performance-driven brand building
- Deep, hands-on expertise in performance marketing, particularly paid social and creative strategy
- Ability to identify a consumer insight and turn it into a compelling creative concept
- Experience operating in lean, fast-moving environments and building without a playbook
- Innately entrepreneurial with aspirations to start a business one day
- Bias toward taking action, not just delegating
Benefits:
- Health insurance
- Generous PTO
- Free Grüns subscriptions
- Strong benefits coverage for employees and their families
- Wellness programs
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