Associate Audience Analyst
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Job Description
Associate Audience Analyst delivering audience insights for Power Digital, an AI-native growth firm helping brands achieve measurable business outcomes. Supporting campaign planning, targeting, and new-business appraisals.
Responsibilities:
- Deliver high-quality audience analyses to support new business appraisals
- Understand business goals and identify target audiences, including behavior, preferences, and trends
- Use audience insights to inform campaign planning, targeting, and creative strategies
- Own and manage new business appraisal audience analysis requirements
- Deliver analyses accurately and on time to support the revenue division
- Support audience analyses for existing clients based on new business appraisal demand
- Research, onboard, and optimize tools and technologies for audience development
- Refine and improve audience analysis processes and templates to increase efficiency
- Participate in team projects, share ideas, and provide constructive feedback
- Prioritize tasks, manage multiple assignments, and meet deadlines
- Identify challenges and suggest solutions to improve processes and outcomes
- Employ AI technologies and leverage Power Digital's Nova ecosystem
- Complete approximately 25 new business audience requests per month
- Complete audience analyses and slides within 3 business days of request
- Communicate timelines, roadblocks, delays, pending workflow, and time away from work
- Use Asana for 100% of task and project management
Requirements:
- Advanced proficiency in spoken and written English
- Experience working with large datasets to analyze audience behavior, preferences, and trends
- Ability to leverage audience insights to guide planning, targeting, and creative strategies for advertising campaigns
- Foundational understanding of media fundamentals, including funnel/campaign structures, tracking, optimization approaches, and channels
- Ability to manage multiple projects simultaneously and collaborate across different teams in a fast-paced environment
- Good organization and time management skills
- Effective interpersonal skills; organized, detail-oriented, punctual, dependable, and self-starting
- Familiarity with audience platforms such as Nielsen, MRI-Simmons, Global Web Index, or Comscore is ideal but not required
Benefits:
- Equal Opportunity Employer
- Diversity, equity, and inclusion-focused workplace
- Opportunity to work with AI technologies and proprietary tools including Omega, Iris, and Nova
- Growth and skill-development opportunities
- Collaborative, innovative work environment
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