Cientista de Dados Sênior
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Job Description
Senior Data Scientist at WPP Media, responsible for turning data into insights. Collaborating closely with media and product teams to drive analytical solutions and business value.
Responsibilities:
- Definir e estruturar métricas de negócio, KPIs e planos de mensuração;
- Explorar e analisar dados para geração de insights acionáveis;
- Desenvolver e aplicar modelos de Machine Learning (previsão, segmentação, propensão, etc.);
- Apoiar o planejamento estratégico com análises avançadas e estudos de eficiência;
- Trabalhar com experimentação (A/B tests, incrementality, causal inference);
- Atuar na evolução da maturidade analítica e cultura data-driven dos clientes.
Requirements:
- Domínio de SQL e manipulação de dados;
- Conhecimento em Python ou R para análise e modelagem;
- Experiência com bibliotecas de Machine Learning (ex: scikit-learn, TensorFlow, etc.);
- Perfil analítico, investigativo e orientado a solução;
- Capacidade de traduzir dados complexos em storytelling claro;
- Boa comunicação e habilidade para atuar com múltiplos stakeholders.
- Experiência com MLOps e deploy de modelos;
- Conhecimento em Data Engineering;
- Vivência com modelos de atribuição e marketing mix modeling;
- Experiência com IA generativa aplicada a dados;
- Experiência com dados de marketing digital.
Benefits:
- Plano Médico e Odontológico SulAmerica;
- Vale Refeição ou Vale Alimentação;
- Seguro de Vida;
- TotalPass;
- Day Off de aniversário;
- Auxílio Home Office;
- Licenças maternidade e paternidade estendidas;
- Desconto em farmácias;
- EAP (Programa de Assistência ao Empregado);
- Clima leve e ambiente de trabalho descontraído!
- Pessoas criativas e divertidas!
- E a chance de crescimento aqui dentro é imensa!
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