Content Strategy Manager
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Job Description
Content Strategy Manager focusing on digital content to elevate nonprofit missions through strategic execution. Collaborating with internal teams and nonprofit clients to drive measurable digital impact.
Responsibilities:
- Build and own content strategies that support paid media performance across Meta Ads, paid social, paid search, and Google Ad Grants.
- Develop messaging frameworks, audience insights, and creative briefs that guide high‑performing campaigns.
- Ensure all content aligns with nonprofit goals, brand voice, accessibility standards, and platform best practices.
- Partner with creative teams to concept and refine ad copy, landing pages, scripts, and storytelling assets.
- Identify content gaps and opportunities across the full funnel to improve engagement and conversion.
- Work closely with Paid Media, Creative, and Account Management teams to ensure content supports campaign objectives and performance targets.
- Translate performance data into actionable content recommendations and testing roadmaps.
- Collaborate with clients to understand their mission, audiences, and impact stories, turning them into compelling digital narratives.
- Lead content testing strategies, including messaging, creative angles, CTAs, and landing page variations.
- Monitor campaign performance and provide insights that inform ongoing content refinement.
- Maintain a pulse on platform trends, nonprofit storytelling best practices, and emerging content formats.
- Mentor junior team members and contribute to building content standards, templates, and scalable processes.
- Uphold high editorial quality and ensure consistency across all deliverables.
- Support agency‑wide initiatives to strengthen creative strategy and cross‑team collaboration.
Requirements:
- 8+ years of experience in content strategy, digital marketing, or creative strategy, ideally within an agency or nonprofit‑focused environment.
- Proven experience developing content for Meta Ads, paid social, paid search, and Google Ad Grants.
- Strong understanding of digital performance metrics and how content influences results.
- Exceptional writing, editing, and storytelling skills with the ability to adapt tone and structure for different audiences and platforms.
- Experience collaborating with creative, media, and client‑facing teams.
- Ability to translate complex nonprofit missions into clear, compelling, action‑driving content.
- Strong project management skills and comfort working in a fast‑paced, deadline‑driven environment.
- Passion for social impact and supporting organizations that drive meaningful change.
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