Marketing Content Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Content Specialist responsible for developing compelling content for global campaigns at Leica Biosystems. Transforming technical information to drive engagement and support product launches.
Responsibilities:
- Develop product and campaign content aligned to Product Marketing messaging authority, ensuring clarity, differentiation, and brand consistency across global markets.
- Translate complex technical and clinical information into compelling, customer-focused content that supports product launches, integrated campaigns, and sales enablement.
- Partner cross-functionally with Global Campaigns, Product Marketing, Regional Marketing, and Design to deliver high-quality, performance-driven marketing assets on time and within structured review processes.
- Monitor and analyze content engagement and asset utilization metrics, recommending data-driven improvements to increase campaign effectiveness and marketing ROI.
- Continuously optimize content frameworks, templates, and messaging approaches to improve scalability, global alignment, and overall marketing execution discipline.
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field or equivalent experience
- 2+ years of experience B2B marketing content creation, preferably within technical, life sciences, diagnostics, or medical device environments
- Strong writing and editing skills with attention to tone and brand voice
- Ability to understand and translate technical information into customer-centric language
- Experience collaborating cross-functionally across Product, Campaigns, and Regional teams
- Organized, proactive, and able to manage multiple projects simultaneously
- Excellent written and verbal communications skills in English.
- Willingness and ability to travel up to 25%, including domestic and international travel as needed to support global teams, customer engagements, and key industry events.
Benefits:
- Paid time off
- Medical/dental/vision insurance
- 401(k)
- Flexible remote working arrangements
Similar Jobs
Internship — Web & Content Management
Intern in SEO & Content Management for company developing innovative dry toilets. Working on web maintenance and transformation projects aligned with sustainability.
Working Student, Content & Marketing – Video Focus
Working Student focusing on Content & Marketing (Video Focus) in a fast-growing tech startup. Collaborating on visual content creation and brand development in a mostly remote environment.
Freelance Video Cutter – ShortForm Content
Freelance Video Cutter creating engaging short-form videos for TikTok, Instagram, and YouTube Shorts. Collaborating on ads and incorporating dynamic visual elements with ProviPanda.
Senior Content Marketing Manager, Insights & Research
Content Marketing Manager at RevenueCat driving insights and research in mobile app monetization. Collaborating with data teams and content creators to produce analytical content.
Werkstudent*in Videoschnitt & Content Creation
Werkstudent in Videoschnitt und Content Creation bei wehorse. Unterstützung bei der Erstellung von Videoinhalten und Social Media Management für Pferdesport.
Senior Content Designer
Senior Content Designer at Fueled, a leading digital strategy agency, creating user-centered content systems. Collaborating across teams to improve clarity and effectiveness of product experiences.
Organic/Performance Content Designer
Organic/Performance Content Designer creating high-quality assets for social media and paid ads. Role focuses on using tools like Canva and AI generation to drive performance.
Organic/Performance Content Designer
Organic/Performance Content Designer creating static and video assets for ads and social media. Role involves rapid content production using Canva and AI tools to fulfill marketing goals.
Content Designer
Organic/Performance Content Designer focused on producing high-quality content for social media and client deliverables. Utilizing tools like Canva and AI technologies for rapid content creation.
Content and Distribution Coordinator – Senior Coordinator
Content and Distribution Coordinator managing travel tech implementations at Spotnana. Collaborating with technical teams to ensure seamless connectivity and integration.
Community Content Marketing Associate
Community Content Marketing Associate leading outreach and event coordination for AZX, an AI transformation company tackling climate challenges. Engaging audiences and building relationships within the industry.
Audio Content Recorder, English (South African)
Looking for participants to record natural speech for audio data collection project. Role requires capturing authentic conversations in various environments using a personal device.
Audio Content Recorder, English Language – Singapore Regional Variant
Audio Content Recorder contributing to an audio data collection project for voice technologies. Recording everyday speech in various environments using a personal device.
Audio Content Recorder, English (New Zealand)
Audio Content Recorder contributing to an audio data collection project supporting advanced voice technologies. Recording natural speech in various environments using personal devices.
Audio Content Recorder, English Language – Irish Regional Variant
Audio Content Recorder contributing to an audio data collection project for advanced voice technologies. Involving recording everyday speech using personal devices in real-world environments.
Audio Content Recorder, English (Indian Regional Variant)
Audio Content Recorder for audio data collection project supporting advanced voice technologies. Recording natural speech in various real-world environments using personal devices.
Audio Content Recorder, British English
Audio Content Recorder for an audio data collection project supporting voice technology development. Involves recording speech in everyday environments using personal devices.
Audio Content Recorder, English (Australian Regional Variant)
Participants in an audio data collection project for advanced voice technologies. Recording natural speech in real-world environments to support voice technology development.
Content Author, AEM
Content Author Adobe AEM role executing content updates for a pharmaceutical company with a global portfolio of websites. Collaborating with cross-functional teams to ensure content quality and consistency.
Head of Content
Head of Content leading content strategy and team for TakeProfitTrader, a high-growth trading firm. Responsible for brand awareness and customer acquisition across multiple channels.