CRM/Data Platform Consultant
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Job Description
iGaming CRM consultant shaping an advanced player data platform for a MarTech company. Advising on strategy, architecture, vendor selection, retention, and multi-brand data.
Responsibilities:
- Analyze existing iGaming CRM, CDP, and PAM solutions
- Identify leading providers, compare capabilities, and share industry best practices
- Help define the vision and priorities for a unified player data platform across multiple brands
- Evaluate third-party solutions, features, pricing, and suitability versus an in-house platform
- Define key functionalities, technical requirements, resources, priorities, and implementation timelines
- Challenge product ideas, review proposed solutions, and provide practical recommendations
- Advise on player segmentation, real-time triggers, bonus effectiveness, and incremental revenue measurement
- Influence product direction and help shape the platform from the ground up
Requirements:
- Hands-on experience with iGaming CRM, Customer Data Platforms (CDP), or Player Account Management (PAM) systems
- Strong understanding of player lifecycle management, retention, player profiles, and segmentation
- Experience with multi-brand or cross-brand player data environments
- Background in designing or implementing player profiles, bonus targeting, promotional mechanics, game recommendations, or real-time triggers
- Understanding of player wallets, bonus engines, reward mechanics, and promotional rules
- Ability to assess CRM and bonus performance through data, experiments, and incremental revenue measurement
- Knowledge of bonus abuse prevention and responsible gambling principles
- Strong analytical and strategic thinking
- Excellent written and verbal English communication skills
- Experience working directly with iGaming operators
- Experience building or selecting in-house CRM / CDP solutions
- Familiarity with unified wallets, bonus engines, missions, tournaments, and reward systems
- Experience with white-label or multi-market platforms, particularly in Asia or Latin America
- Knowledge of analytics platforms such as Amplitude, Mixpanel, or PostHog
- Experience designing control-group experiments and measuring campaign effectiveness
- Must be comfortable with part-time, project-based work without fixed hours
Benefits:
- Flexible workload
- Part-time, project-based work without fixed hours
- Opportunity to influence product direction and shape a platform from the ground up
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