Director, IT and Enterprise GTM Strategy
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Job Description
Director building Seeq’s IT and enterprise go-to-market capability for industrial data insight software. Defining buyer strategy, offers, messaging, and cross-functional execution.
Responsibilities:
- Establish how Seeq engages, creates value for, and wins with CIOs, CTOs, enterprise architects, data and AI leaders, digital transformation executives, and other technology decision makers within industrial enterprises.
- Define Seeq’s annual and multi-year strategy for engaging IT and enterprise technology buyers across priority industries and segments.
- Develop buyer, buying center, architecture, risk, and business priority insights.
- Turn customer insight, win/loss findings, competitive intelligence, market research, and sales feedback into strategic recommendations.
- Own the IT and enterprise perspective in offer strategy across products, services, integrations, partners, and delivery capabilities.
- Shape value propositions, packaging, commercial plays, pricing and ROI narratives, launch requirements, and enterprise adoption strategies.
- Own messaging for IT and enterprise buyers and translate complex technical capabilities into executive narratives, solution briefs, sales plays, and field-ready content.
- Lead cross-functional work across Product, Marketing, Sales, Solutions Consulting, Services, Customer Success, Partners, and Operations.
- Turn strategy into go-to-market plans, campaigns, launches, executive programs, account-based motions, sales plays, and partner activities.
- Represent IT and enterprise buyer priorities in planning, portfolio discussions, launch reviews, strategic account work, and executive leadership meetings.
- Build relationships with technology stakeholders at customers, prospects, partners, and industry organizations.
- Define measurement frameworks for executive engagement, pipeline influence, stage conversion, deal quality, adoption, expansion, and offer attach.
- Build the business case, operating plan, capability roadmap, and source of truth for future investment and team growth.
- As the capability scales, define team structure, hire and develop the team, own operating cadence and quality standards, and lead the function.
Requirements:
- 10 or more years of increasing scope in enterprise go to market, product marketing, commercial strategy, solution marketing, audience marketing, or a related discipline.
- Experience setting strategy across a 12 month or longer horizon and translating it into measurable commercial outcomes.
- Experience developing strategies and messaging for CIOs, CTOs, enterprise architects, technology executives, or complex buying committees.
- A track record translating buyer insight into positioning, messaging frameworks, offers, campaigns, sales plays, and field execution.
- Experience selling to or marketing for IT organizations, ideally within manufacturing or another complex industrial enterprise.
- Relevant experience may include enterprise software, cloud, data, AI, analytics, enterprise applications, industrial technology, OT and IT ecosystems, or digital transformation.
- Experience building or commercializing packaged solutions that combine software, services, integrations, partners, or other components.
- Experience influencing product roadmap, packaging, pricing, partner strategy, services design, or portfolio decisions through market evidence and customer insight.
- Experience leading complex initiatives across Product, Marketing, Sales, Services, Customer Success, Partners, and Operations without relying on formal authority.
- Experience supporting enterprise sales cycles, strategic accounts, executive engagement, account based motions, or field enablement in a complex business to business environment.
- Experience building a marketing, product, offer, commercial, or enterprise go to market strategy beyond messaging.
- Strong executive presence and the ability to communicate credibly with technology leaders, operational executives, sales teams, product teams, and internal leadership.
- Excellent written and verbal communication skills, with the ability to make complex technical and commercial ideas clear, concise, and compelling.
- Strategic judgment, strong prioritization, and comfort making recommendations with incomplete information.
- A collaborative leadership style that creates alignment, clarity, accountability, and momentum across functions.
- Bachelor’s degree in marketing, business, computer science, information systems, engineering, or a related field, or equivalent professional experience.
- Willingness and ability to travel periodically for customer meetings, team events, industry events, and company programs.
Benefits:
- Competitive salary plus bonus
- $190,000 base salary
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- Remote-first (only) work arrangement
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