Director of Product Marketing
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Job Description
Director of Product Marketing shaping positioning, launches, and revenue enablement for Interplay’s immersive skilled-workforce training platform. Leading product marketing strategy and team growth across SaaS, AI, VR, and simulations.
Responsibilities:
- Shape how Interplay brings its products, solutions, and expertise to market as the company scales and expands into new industries
- Define portfolio positioning, market intelligence, product launches, go-to-market strategy, customer advocacy, PR, and revenue enablement
- Define product marketing strategy across Interplay's portfolio and priority industries
- Own messaging architecture, value propositions, industry positioning, buyer narratives, and competitive differentiation
- Translate customer, market, and competitive insights into recommendations influencing product and business strategy
- Lead cross-functional GTM strategy for new products, capabilities, programs, and strategic initiatives from planning through launch and optimization
- Establish launch strategy, audiences, positioning, readiness requirements, owners, timing, and success measures
- Build repeatable GTM processes across Product, Sales, Customer Success, and Growth
- Equip Sales and Customer Success with messaging, personas, competitive insights, content, training, and tools
- Partner with Growth and Demand Gen on campaigns that build awareness, pipeline, and adoption
- Use performance data and customer insights to improve messaging, enablement, and market impact
- Lead PR strategy and agency relationships, including media relations, thought leadership, and launch communications
- Build customer advocacy programs including case studies, testimonials, customer stories, video, and the Interplay Excellence Awards
- Develop opportunities across industry events, speaking engagements, awards, webinars, and other channels
- Lead, coach, and develop the product marketing team and contractors
- Establish team priorities, operating rhythms, standards, and success measures
- Build a high-performing, collaborative team that scales with the business
- Report to the VP of Marketing and partner with Product, Sales, Customer Success, Growth, and executive leadership
Requirements:
- 10+ years of progressive B2B product marketing experience
- 4+ years leading and developing teams
- Experience in B2B SaaS, technology, EdTech, workforce development, industrial technology, or a related environment
- Proven success developing product positioning, messaging, and GTM strategy across multiple products, markets, or vertical industries
- Experience translating complex technology or technical products into compelling buyer value, differentiated messaging, and effective sales enablement
- Track record leading complex, cross-functional product launches from strategy through execution and measurement
- Strong market intelligence, competitive research, customer insight, and win/loss experience
- Ability to turn findings into business recommendations
- Exceptional written, verbal, and executive communication skills
- Experience marketing to skilled trades, industrial, manufacturing, facilities, education, or workforce development organizations is nice to have
- Experience with Salesforce, HubSpot, Gong, Allego, or market intelligence platforms is nice to have
- Experience marketing products incorporating AI, VR, simulations, hardware, or other emerging technologies is nice to have
- Must be a resident of the United States
- Must be legally authorized to work in the United States without current or future sponsorship required
- Must complete a background check and drug and alcohol test after receiving an offer
- Must complete the I-9 Form and E-verify process upon employment
Benefits:
- Remote-first & flexible hours
- Annual learning reimbursement
- Family-friendly policies supporting work-life balance
- 3 weeks PTO
- 1 week Winter Break
- Holidays and sick days
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k) match
- Private Company Equity Options
- Mental and physical health resources
- Social events
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