Game Designer – New Games
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Job Description
Game Designer creating and validating hybrid-casual mobile game concepts for CrazyLabs, a leading casual-game publisher. Designing mechanics, progression, monetization, prototypes, and player experiences.
Responsibilities:
- Design new hybrid-casual game concepts from early ideation through prototype and validation
- Create compelling core loops, mechanics, systems, progression, meta features, and player journeys
- Turn game ideas into clear design concepts, prototypes, flows, and specifications
- Rapidly test and iterate on gameplay ideas based on playtests, player behavior, and performance data
- Design and balance progression, rewards, economies, and monetization systems appropriate for hybrid-casual games
- Work closely with Product Owners, developers, artists, and Data Analysts to bring new game concepts to life
- Analyze KPIs, player behavior, market trends, competitor games, and test results to identify opportunities and improve designs
- Participate in prototype reviews and help determine which concepts and mechanics have the strongest potential
- Research successful and emerging games to identify mechanics, features, trends, and opportunities that can inspire new concepts
- Create design documentation, including game briefs, feature specifications, flows, wireframes, and balancing models
- Use AI tools to accelerate ideation, prototyping, balancing, research, and analysis
- Bring creativity, curiosity, and strong design thinking to a fast-moving multidisciplinary team
Requirements:
- 3+ years experience designing mobile games, ideally within casual, hybrid-casual genres
- Strong understanding of game design fundamentals, including core loops, mechanics, systems, progression, balancing, player motivation, and reward structures
- Experience taking game concepts or features from idea through implementation and iteration
- Strong understanding of the mobile F2P market and what drives engagement, retention, and monetization
- Ability to use data, KPIs, playtests, and player feedback to evaluate and improve game designs
- Strong analytical and problem-solving skills combined with creativity and a strong player mindset
- Ability to communicate ideas clearly through documentation, flows, mockups, references, or prototypes
- Excellent written and verbal communication skills in English
- Strong knowledge of current mobile gaming trends and a genuine passion for playing and analyzing games
- Curiosity and willingness to experiment with AI tools and emerging technologies as part of the design process
- Experience designing successful hybrid-casual or casual mobile games
- Experience in Unity
- Experience working on new games, prototypes, or games from concept to launch
- Experience with economy and monetization design
- Experience using AI tools for game ideation, prototyping, balancing, or analysis
Benefits:
- Annual team trip
- Global holiday celebrations and presents
- Birthday and job anniversary presents
- Flexible remote work arrangement
- Support from an experienced People team for integration and career journey
- AI training, teaching, and support from a dedicated AI Lead team
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