Global Head of Brand Governance – Operations
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Job Description
Global Head of Brand Governance & Operations enabling brand management at GE Vernova. Collaborating with legal and business operations to ensure brand consistency and compliance.
Responsibilities:
- Own and evolve the global brand governance framework: brand architecture rules, co-branding and partnership guidelines, sub-brand and endorsement policies, and decision-rights models (RACI) across regions and business units
- Partner with Legal/IP on trademark strategy, brand protection, licensing, and infringement response across global markets
- Serve as a lead representative and liaison to the GE Aerospace Brand Governance team and deliver on sub licensee reporting requirements
- Assure compliance with the TMLA (trademark license agreement)
- Govern brand use in high-stakes contexts: M&A integration, divestiture rebranding, joint ventures, sponsorships
- Lead the global brand operations function: digital asset management (DAM), brand portal/design system, templates, and self-service tooling
- Define and manage brand technology roadmap, including AI-enabled content creation guardrails
- Build and run intake, workflow, and approval processes for brand reviews; establish SLAs that balance rigor with business velocity
- Manage brand health and compliance measurement: audits, scorecards, and KPIs that quantify consistency, adoption, and brand equity impact
Requirements:
- Minimum 7 years in brand management, brand operations, or marketing operations, ideally with experience at global Fortune 500 organization
- Deep operational fluency: DAM platforms, brand portals, workflow tools, design systems, and marketing technology including cutting-edge AI technologies
- Proven ability to influence at the executive level and operate across Legal, IT, Procurement, HR, and global business leadership
- Track record of building measurement systems that connect brand consistency to business value
- Exceptional judgment in balancing brand protection with business enablement
- Bachelor's degree in marketing, communications, business, or related field
Benefits:
- medical, dental, vision, and prescription drug coverage
- access to Health Coach from GE Vernova, a 24/7 nurse-based resource
- access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
- GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
- access to Fidelity resources and financial planning consultants
- tuition assistance
- adoption assistance
- paid parental leave
- disability benefits
- life insurance
- 12 paid holidays
- permissive time off
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