Junior Media Analyst
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Job Description
Analista de Mídia Júnior/Pleno focado em criar e gerenciar campanhas de mídia paga em LATAM. Colaborando com equipes de marketing para otimização e geração de demanda.
Responsibilities:
- Plan, execute, and optimize paid media campaigns across different Latin American countries;
- Manage campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn Ads;
- Monitor performance metrics such as CPL, CAC, ROI, conversion, and pipeline generation;
- Control budgets and propose improvements to maximize results;
- Create and run A/B tests for ads, targeting, creatives, and landing pages;
- Perform performance analyses and generate insights to support decision-making;
- Identify optimization opportunities within the acquisition funnel;
- Collaborate with CRM, Content, and SDR teams to improve lead generation and qualification;
- Support expansion and growth initiatives across LATAM markets;
- Contribute to the development of Growth Marketing strategies.
Requirements:
- Experience managing paid media campaigns
- Hands-on knowledge of Google Ads and Meta Ads
- Experience analyzing metrics and performance indicators
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Familiarity with acquisition funnels, demand generation, and conversion strategies
- Intermediate or advanced Spanish (mandatory — disqualifying requirement)
- Analytical, data-driven profile with a focus on continuous improvement.
Benefits:
- Discount club
- Meal allowance
- Total Pass
- Day off during your birthday month
- Paid vacation
- Therapy (access to or support for therapy)
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