Market Area Manager
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Job Description
Market Area Manager driving sales and marketing initiatives for ACDelco products in Northern California. Overseeing direct accounts and sales strategies to maximize market penetration.
Responsibilities:
- Demonstrate GM's Core Values and Cultural Priorities
- Develop and direct assigned Outside and Inside Sales Representatives.
- Collaborate constructively with Wholesale Market Area Manager
- Attain assigned sales objectives
- Develop and strengthen all makes/all models sales volume for assigned area
- Aggressively solicit orders at the Direct Account level by establishing inventories, soliciting line additions and changeovers via LEEP and stocklift budgets
- Assist in the marketing of ACDelco products and programs at both Direct and National Accounts
- Develop and grow Independent Aftermarket sales opportunities, including Fleet
- Prospect for new distribution opportunities at all levels to increase ACDelco market penetration
- Develop and improve DA Outside and Inside Sales Representative (OSR & ISR) engagement
- Coordinate with Direct Account and utilize marketing budget to create and implement market specific (Local) promotions to increase sales
- Sell national, regional and local programs
- Communicate and ensure DA compliance with ACDelco policies and procedures
- Complete weekly updates, administrative duties, special assignments, and other leadership requests regarding competitive products, market conditions and distribution activities in a timely and professional manner
- Provide market input to assist with forecast and business planning
- Coordinate input from internal/external customers to better understand customer needs/perceptions
- Maintain up-to-date customer profiles and other records in accordance with company instructions
- Attend conventions, special events and trade shows as required
- Support all customer training activities
- Keep abreast of current product developments and trends
- Maintain an effective relationship with ACDelco PDCs
- Monitor ACDelco both warranty reduction initiatives and material returns/core credit activities, and support control measures acting as a liaison between the customer and ACDelco
Requirements:
- Bachelor Degree or relevant experience
- 3+ years automotive aftermarket experience preferred
- Outside Sales experience
- Ability to prioritize and deploy resources to maximize opportunities
- Strong customer relationship and selling skills
- High level of interpersonal and strong communications skills
- Business insight and ability to identify new business opportunities
- Ability to communicate product line features and benefits
- Problem-solving skills and analytical abilities
- Ability to develop and execute action plans
- Entrepreneurial attitude
- Knowledge of GM parts systems
- Knowledge of computer software, MS Outlook, Excel, PowerPoint etc.
- Travel as necessary - up to 75%
Benefits:
- medical
- dental
- vision
- Health Savings Account
- Flexible Spending Accounts
- retirement savings plan
- sickness and accident benefits
- life insurance
- paid vacation & holidays
- tuition assistance programs
- employee assistance program
- GM vehicle discounts
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