Marketing Coordinator – Enrollment Management
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Job Description
Remote Marketing Coordinator supporting Johns Hopkins CTY enrollment marketing and communications. Coordinating Emma email campaigns, digital content, analytics, and recruitment materials.
Responsibilities:
- Provide day-to-day support to the Marketing & Communications team, leadership, and departments
- Support marketing and recruitment efforts through marketing materials and plans
- Serve as liaison to departments, centers, institutes, development, and alumni relations
- Manage the peer communications calendar
- Gather and write content for printed and digital marketing materials
- Provide backup support for social media and website maintenance
- Create and deploy e-newsletters, announcement emails, display ads, and other digital assets
- Coordinate information flow and distribution through email lists, newsletters, conference handouts, and related materials
- Compile digital-effort analytics and support marketing performance reports
- Develop instructional and promotional multimedia content
- Support school events and liaise with the school events team
- Work with external vendors for graphic design, printing, promotional materials, and marketing automation
- Provide general marketing and project management support
- Build and update bulk and automated marketing emails in Emma
- Create test lists and test email formatting and dynamic content
- Facilitate email proofreading
- Create banner ads in Emma
- Segment and upload email lists into the ESP
- Create UTM tracking codes and pull campaign response metrics
- Assist with email marketing standard operating procedures
- Identify existing CTY content for marketing emails
- Perform other duties as assigned
Requirements:
- High school diploma or graduation equivalent
- Three years of related experience
- Prior experience in a marketing/communications setting
- Additional education may substitute for required experience under the JHU equivalency formula
- Bachelor’s Degree preferred
- Social media or project management certifications preferred
- Experience with events, media, and public relations preferred
- Developing proficiency in writing, project coordination, email marketing, digital communications, content marketing, campaign management, and branding
- Design experience a plus
- Google Analytics experience a plus
- Salesforce experience a plus
- Successful candidate must undergo a pre-employment background check
- Employees must receive the seasonal flu vaccine, subject to religious or medical exceptions
Benefits:
- Total rewards package supporting health, life, career and retirement
- Seasonal flu vaccine
- Possible vaccine exemptions for religious or medical reasons
- Pre-employment accommodations and accessibility support
- Background-check review that considers justice-involved backgrounds
- Remote work arrangement
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