Marketing Data Analyst – 6 Month Contract
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Job Description
Data Analyst optimizing marketing ROI through data analysis and visualization at Innodata. Collaborating with teams to drive strategic decisions in marketing campaigns.
Responsibilities:
- Gather and analyze data from multiple sources, including web analytics, social media, and CRM tools to identify trends, patterns, and insights.
- Monitor overall marketing performance, evaluate ROI for direct marketing spend, and conduct A/B testing to refine strategies.
- Create dashboards, comprehensive reports, and presentations using tools like Tableau or Excel to communicate findings to stakeholders.
- Analyze competitor activity, market trends, and consumer buying intentions to inform marketing strategies.
- Work with marketing, sales, and product teams to translate data into actionable insights and strategic recommendations
Requirements:
- 3+ years experience in marketing analytics or data based roles.
- Proficiency in analytical tools, like Google Analytics, Tableau, Power BI, and Excel for data analysis and visualization
- Data interpretation and analysis skills for interpreting large data sets to identify trends and opportunities
- Effective communication to translate complex data into clear, actionable insights for various stakeholders
- Marketing knowledge, including familiarity with marketing principles, digital advertising, and consumer behaviour patterns
- Attention to detail ensures data analysis, reporting, and trend identification accuracy
- Adaptability and learning show an eagerness to stay on top of industry trends and adapt to new analytical methods
- Problem-solving skills for identifying challenges within data findings and finding creative solutions to address marketing objectives
- Strong interpersonal skills to work effectively with cross-functional teams, particularly within marketing and product development
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