Marketing Strategy & Analytics Lead
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Job Description
Marketing Strategy & Analytics Lead advising Longbridge, a senior home-equity solutions provider. Building predictive models, attribution frameworks, and forecasts to optimize marketing investment and revenue growth.
Responsibilities:
- Serve as a strategic advisor to Marketing leadership
- Provide data-driven recommendations to optimize acquisition, conversion, and retention strategies
- Translate marketing performance data into actionable insights for budget allocation and campaign strategy
- Develop and enhance predictive models, including lead scoring, response modeling, conversion forecasting, and customer segmentation
- Build and evolve multi-touch attribution frameworks to assess marketing effectiveness and ROI
- Identify trends, risks, and opportunities across the marketing and sales funnel, pipeline performance, and revenue contribution
- Partner with Marketing, Sales, Finance, and BI teams on business objectives and growth targets
- Apply AI and advanced analytics to improve targeting, personalization, and marketing efficiency
- Conduct scenario analysis and forecasting for strategic planning and investment decisions
- Synthesize complex analyses into executive-ready narratives and recommendations
- Work with reporting and BI teams to ensure insights use accurate, reliable data
Requirements:
- 7+ years of experience in marketing analytics, advanced analytics, or revenue strategy
- Experience supporting a sales-driven organization within financial services or the mortgage industry
- Strong expertise in predictive modeling, statistical analysis, and marketing measurement frameworks
- Proficiency in SQL for data analysis
- Experience with R, Python, or similar statistical/programming tools
- Experience building attribution models and forecasting frameworks
- Experience applying or integrating AI/ML techniques into marketing analysis or decision-making
- Ability to translate complex data into clear business insights and strategic recommendations
- Experience presenting to senior leadership
- Preferred: experience in mortgage lending, consumer finance, or regulated environments
- Preferred: familiarity with Salesforce and marketing data ecosystems
- Preferred: experience with experimentation frameworks, including A/B testing and incrementality testing
- Preferred: advanced degree in Statistics, Data Science, Economics, or a related field
- Strategic thinking and strong business and financial acumen
- Strong storytelling and executive communication skills
- Ability to influence without direct ownership of data/reporting teams
- Collaborative, cross-functional leadership
- Forward-looking approach to AI/ML adoption
Benefits:
- Medical, dental, and vision health plans
- FSA/HSA
- Wide array of voluntary products and discounts
- Generous paid time off
- Paid holidays
- Company-paid life insurance
- 401(k) with company match
- Professional training and development
- Clear career paths
- Team-building events
- Annual bonus based on individual and company performance
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