Outbound Growth Lead – AI & GTM Automation
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Job Description
Outbound Growth Lead at Spiral Scout building AI-driven workflows for outbound growth. Focused on managing qualified demos through automated outbound campaigns and market signal trigger campaigns.
Responsibilities:
- The Pipeline Metric: Validate ICP leads and secure qualified demos booked per month via automated outbound campaigns. You will report on cost per booked demo, pipeline value created, and channel efficiency, killing what doesn't work.
- Signal-Based Outbound Automation: Design and run trigger campaigns based on market signals to find warm leads. This includes list building, validation (Clay, enrichment tools), multi-channel sequences (email, LinkedIn), and AI-driven personalization agents you build yourself.
- The Qualification & Scoring Layer: Build and extend our automated pre-call research and lead scoring workflows. Leads must arrive at the founders' calendars thoroughly researched, scored, and demo-ready so sales time is never wasted.
- Nurture Integration: Identify what stage of the journey prospects are on and seamlessly route them into automated HubSpot nurture flows managed by our internal team.
Requirements:
- Demonstrated AI-Native Execution: Proven experience building agentic workflows, automation chains, or AI-assisted research/personalization systems. Running 4-5 campaigns in parallel using AI for repetitive tasks must be normal for you.
- Signal-Based Prospecting Expertise: Deep hands-on experience with list building, data enrichment, and validation using Clay (or direct equivalents).
- Proven Outbound Track Record: A B2B demand-generation background with clear numbers you can defend: pipeline sourced, meetings booked, and cost per meeting.
- B2B Technical Fluency: Experience selling or marketing complex, engineering-heavy products or professional services, with the ability to translate technical offerings into clear buyer language.
- HubSpot Literacy: Daily comfort working inside HubSpot to sync outbound data, track lead stages, and trigger workflows.
- Startup Autonomy: Experience operating in a fast-paced environment with no pre-written playbook, full ownership of outcomes, and no supporting team to delegate tasks to.
- Nice to Have Paid Acquisition: Hands-on experience with Google Ads, LinkedIn Ads, or Reddit Ads (budget management and CAC reporting). Note: Paid ads are a secondary concern for immediate launch.
- Advanced Automation Stack: Familiarity with n8n , Make.com, or specific developer-focused AI agent frameworks.
- Content Systems & AEO: Practical understanding of Answer Engine Optimization (how AI assistants discover companies) and managing AI-driven content generation systems.
- Niche Vertical Experience: Background marketing developer tools, AI platforms, or professional IT services.
Benefits:
- Fully remote and flexible working environment under a B2B independent contractor agreement
- A culture that highly values initiative, practical technical execution, and continuous improvement.
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