Platform Partnerships Director
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Job Description
Platform Partnerships Director managing DSP, SSP, marketplace, and identity-provider partnerships. Growing revenue and shaping healthcare audience products for Definitive Healthcare’s digital audience business.
Responsibilities:
- Own day-to-day relationships with existing platform partners, including LiveRamp, DSPs, marketplaces, and social platforms
- Identify, evaluate, negotiate, and sign new distribution partners
- Resolve partner-facing issues involving audience delivery, match rates, and distribution
- Monitor privacy, regulatory, and platform compliance requirements, including healthcare data considerations and NAI/DAA frameworks
- Oversee end-to-end partner integration from technical specifications through live audience performance
- Represent commercial and business requirements in audience onboarding, mapping, and maintenance
- Advise on audience naming conventions and platform mappings
- Track revenue performance by partner, identify underperformance, and take corrective action
- Train partner seller teams on audiences, use cases, and differentiation
- Build positioning, enablement materials, and go-to-market messaging with marketing and sales
- Monitor partner commercial health and contract terms, escalating risks and identifying expansion opportunities
- Feed audience usage, demand, partner, buyer, and sales insights into Product
- Synthesize feedback on data quality, freshness, and coverage into product direction
- Provide market and competitive intelligence for audience taxonomy evolution
- Evaluate new audience concepts and advise roadmap prioritization based on commercial impact
- Collaborate cross-functionally with Product, Data Science, Data Engineering, Sales, Operations, and external AdTech platform partners
- Report to the AVP, Digital Sales
Requirements:
- 5-8 years of experience in AdTech, Martech, or digital audience/marketing, including direct ownership of platform or data partnerships
- Track record of signing new partners and growing revenue through existing ones, including commercial negotiation
- Working knowledge of commercial models for launching data or audience products into third-party marketplaces and partner platforms, including DSPs, data marketplaces, onboarding environments, and clean rooms
- Understanding of programmatic advertising, audience taxonomy, and onboarding workflows
- Experience partnering with product, data engineering, and data science teams
- Ability to translate market and commercial insight into product direction without owning the build
- Strong commercial instincts and ability to interpret market signals, partner feedback, and performance data
- High bias for action
- Strong relationship-building skills
- Curiosity and organization
- Eagerness to grow in a fast-moving environment
Benefits:
- Medical coverage
- Dental coverage
- Vision coverage
- Unlimited paid time off
- 401(k) plan with employer contribution
- 401(k) match
- Industry leading products
- Flexible and dynamic culture
- Limitless opportunity from fast growth
- Definitive Cares community service group
- Competitive benefits package
- Work-life balance
- Tools to help you succeed
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