Sales Development Representative
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Job Description
Sales Development Representative building qualified K-12 sales pipeline for Newsela’s AI-powered education technology. Researching districts, conducting outreach, qualifying leads, and partnering with Account Executives.
Responsibilities:
- Research, prospect, and qualify leads through high-volume calls and emails to build pipeline for Account Executives
- Drive outbound prospecting through strategic email cadences and targeted daily phone outreach to school decision-makers
- Uncover and qualify district needs through consultative conversations
- Transition high-potential leads into qualified opportunities for the Strategic Sales team
- Partner with a dedicated Account Executive to align territory strategy, coordinate outreach, and book introductory meetings
- Collaborate with the Sales organization to improve sales strategy and processes
- Represent Newsela and its education technology solutions as the initial point of contact with prospects
- Review calls with the SDR team, share best practices, and refine talk tracks and personalized email outreach
- Use data insights and maintain CRM data hygiene to track cadences, prioritize active leads, and manage the pipeline
Requirements:
- 3+ years in K-12 education OR 1+ year of inside sales experience, with a proven track record of engaging prospects to secure qualified meetings
- Ability to research regions, act as a territory expert, track account activity, and manage hundreds of school accounts across designated states
- Intellectual curiosity and adaptability; willingness to seek feedback, master Newsela’s full product suite, and refine approach daily
- High intrinsic drive, excellent time management and organization, and proactive management of daily responsibilities
- Familiarity with sales platforms such as Salesforce, Salesloft, and/or Outreach.io
- Strong communication skills and ability to empathize with K-12 buyers and translate insights into compelling value propositions
- Ability to thrive in a fast-paced environment and use creativity when partnering with team members
- Experience using AI tools to drive efficiency and productivity
- Legally authorized to work in the US
- Successful completion of a background check
Benefits:
- Comprehensive medical benefits with employer contribution to premiums and HSA accounts
- Gym reimbursement
- Pet insurance
- Free access to the Calm app and Rocket Lawyer
- Fully remote company with monthly tech stipend for work-from-home needs
- Parental leave
- Fertility support
- Adoption support
- 401(k) plan with employer match
- Flexible PTO
- Paid sick time off
- Company holidays and winter break (Dec 24th–Jan 1st)
- Annual learning and development allowance for external training sessions, classes, workshops, conferences, and educational materials
- Incentive stock options
- Variable compensation and on-target commission eligibility
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