Security Product Marketing Lead
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Job Description
Product Marketing Lead shaping positioning, launches, competitive intelligence, and sales enablement for BlinkOps’ AI security automation platform. Remote US role, preferably on the East Coast.
Responsibilities:
- Develop clear, differentiated positioning and messaging for BlinkOps products, capabilities, and use cases
- Develop messaging frameworks and core narratives for marketing, sales, product, and customer-facing channels
- Partner with Product Management to plan and execute go-to-market strategies for new products, features, and capabilities
- Create and maintain sales materials including pitch decks, battlecards, solution briefs, product overviews, and other customer-facing assets
- Work with GTM teams to understand objections, gaps, and customer feedback and improve messaging and enablement
- Develop understanding of competitors, emerging trends, and evolving customer needs
- Own competitive intelligence and translate market insights into positioning, messaging, and sales enablement
- Develop understanding of customers, challenges, buying processes, and problems
- Use customer feedback, win/loss insights, market research, and performance data to improve the company’s approach
- Manage the analyst engagement strategy
- Track core industry reports and lead Blink’s inclusion
Requirements:
- 4–7 years of experience in product marketing, ideally at a security company
- Experience in a high-growth SaaS start up environment
- Proven ability to develop positioning, messaging, value propositions, and go-to-market strategies
- Strong understanding of enterprise B2B buying motions and how to communicate with technical and business stakeholders
- Excellent writing, storytelling, and presentation skills, with the ability to make complex concepts simple and compelling
- Demonstrated ability to independently drive multiple initiatives from strategy through execution
- An AI-first analytical and curious mindset, with the ability to use customer, market, competitive, and business data to inform decisions
- A strong bias toward action and a willingness to build, test, learn, and iterate in a fast-moving environment
Benefits:
- Variable Compensation (where applicable)
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