Senior Data Scientist – Marketing
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Job Description
Senior Data Science Analyst building cross-channel brand measurement for Empower’s financial services business. Integrating marketing signals into dashboards, analyses, and actionable recommendations.
Responsibilities:
- Help build and operationalize a cross-channel brand measurement capability
- Integrate brand health, reputation, earned media, social media, thought leadership, creator, search, AI/LLM visibility, and digital engagement signals into a practical measurement framework
- Own defined measurement workstreams spanning data and platform configuration, data integration, analysis, dashboard development, and stakeholder communication
- Conduct diagnostic and deep-dive analyses to identify trends, drivers, anomalies, opportunities, and potential issues
- Translate findings into actionable recommendations for Marketing, Communications, and business partners
Requirements:
- Bachelor’s or Master’s degree in Statistics, Economics, Data Science, or a related quantitative or research discipline
- 5–8 years of experience in marketing analytics, brand analytics, consumer insights, communications analytics, media intelligence, data science, market research, or a related measurement field
- At least 2–3 years of direct, hands-on experience in brand measurement, brand health, reputation measurement, social listening, communications measurement, or related cross-channel marketing measurement
- Experience developing or materially contributing to KPI frameworks, scorecards, or recurring measurement programs
- Experience independently completing complex analyses from business-question definition through stakeholder delivery
- Strong SQL skills
- Proficiency in Python for data extraction, preparation, integration, data-quality validation, analysis, automation, and repeatable reporting
- Experience using APIs and structured or semi-structured marketing data
- Hands-on experience with brand intelligence and measurement platforms such as Meltwater, Sprout Social, Muck Rack, CreatorIQ, and Ahrefs, or comparable platforms
- Experience developing dashboards and scorecards using Tableau, Power BI, Amazon QuickSight, or comparable tools
- Knowledge of brand and reputation measurement and survey research
- Knowledge of earned media, social listening, and creator measurement
- Experience applying descriptive and diagnostic analysis, trend/time-series analysis, benchmarking, correlation, regression, segmentation, statistical testing, and driver analysis
- Experience working with cross-functional stakeholders across Marketing, Brand, Communications, PR, Social, Content, Media, Research, Digital, Customer, or Strategy
- Strong analytical problem-solving, communication, data storytelling, stakeholder management, organization, judgment, and attention to detail
Benefits:
- Flexible work environment
- Fluid career paths
- Internal mobility opportunities
- Purpose, well-being, and work-life balance support
- Welcoming and inclusive work environment
- Volunteer opportunities for causes that matter to associates
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