Senior Marketing Data Scientist
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Job Description
Senior Marketing Data Scientist analyzing healthcare and pharmaceutical marketing data for GoFasti, a LatAm talent-as-a-service company. Building attribution, segmentation, predictive analytics, and measurement solutions remotely.
Responsibilities:
- Analyze large volumes of customer, CRM, media, healthcare, and behavioral data to identify patterns and business drivers.
- Develop measurement frameworks for pharmaceutical and healthcare marketing initiatives.
- Build segmentation models, behavioral analyses, audience scoring models, attribution methodologies, and predictive analytics solutions.
- Leverage Python, SQL, AI tools, and workflow automation to accelerate analytics delivery.
- Translate complex analytical findings into business language and prepare executive-ready presentations.
- Mentor junior analysts and promote a culture of curiosity, learning, and continuous improvement.
- Act as a trusted analytics partner for Strategy, Media, and Client Services teams.
Requirements:
- 5–8 years of experience in Data Science, Healthcare and Pharma Marketing Analytics, Customer Analytics, Business Intelligence, and Measurement & Attribution.
- Strong preference for experience in pharmaceutical marketing, healthcare marketing, paid media analytics, CRM and customer engagement analytics, and marketing measurement and attribution.
- Proficiency in Python, SQL, statistical analysis, data modeling, predictive analytics, Power BI, and data transformation and ETL concepts.
- Exceptional English communication skills, including leading meetings, presenting complex concepts to non-technical audiences, and producing executive-level insights.
- Comfortable working within U.S. Eastern Time business hours and collaborating with U.S.-based teams.
Benefits:
- Remote work
- Independent contractor engagement through a payroll platform
- Remote allocation at the client
- Mentorship and continuous improvement culture
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