Social Media Growth Manager
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Job Description
Social Media Growth Manager scaling organic TikTok and Instagram growth for Kiss My Apps’ AI photo-editing products. Building content systems that increase app installs and brand awareness.
Responsibilities:
- Build and scale organic product growth in the AI photo editing/image editing space through social media
- Develop and implement an organic social media growth strategy focused on reach, engagement, and installs
- Generate and systematically test content hypotheses for TikTok and Instagram Reels
- Analyze competitors, trends, and effective formats; adapt and scale successful approaches
- Create and implement automation processes for posting, content production, and basic analytics
- Track and interpret views, CTR, conversions, and installs to guide decisions and optimize strategy
- Launch a new growth channel from scratch, establish systematic processes, and directly influence product and business growth
- Potentially build and lead a team as the channel scales
Requirements:
- 2+ years of experience working with TikTok and/or Instagram Reels as growth channels for mobile products
- Understanding of social media algorithms, virality, and trends
- Ability to identify formats with growth potential
- Experience systematically testing hypotheses
- Experience working with growth metrics: views, CTR, installs, and conversions
- Ability to create content that delivers business results, not only views
- Independence and ownership of results
- Strategic thinking and ability to build processes
- Creativity and proactivity
- Desire to develop a new growth channel
Benefits:
- Fully remote work from anywhere in the world, with optional access to offices in Kyiv and Warsaw
- Equipment provided regardless of work format and geography
- Competitive compensation based on skills and experience
- Career growth through responsibility and ownership
- Online yoga classes twice a week
- English speaking clubs with a native speaker
- Opportunities to speak at internal and external Kiss My Apps events
- Annual budget covering up to 50% of professional conferences, educational events, and industry events
- Fixed annual budget to choose coverage for 50% of medical insurance, psychotherapy, sports, or dental care
- 40 days of paid vacation and sick leave without date restrictions
- Support for uninterrupted work during wartime
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