Social Media – Influencer Coordinator
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Job Description
Social media and influencer coordinator growing SmartBuyGlasses’ designer eyewear presence across social platforms. Managing creators, campaigns, affiliate partnerships and commercial performance.
Responsibilities:
- Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals
- Manage and develop the junior social media specialist, setting priorities and coaching them to grow
- Create engaging editorial and promotional social programmes with a cohesive point of view and brand voice
- Manage content creation, curation and copywriting for daily posts
- Attend photoshoots and travel when needed to create social content and support influencer collaborations
- Represent SmartBuyGlasses at influencer events and brand booths across Europe
- Oversee daily social channel management, scheduling, community engagement and responses to DMs
- Manage outsourced channel-management support
- Develop and maintain content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok
- Coordinate copy, statics, infographics and video assets with the internal creative team and freelancers
- Source, brief and manage UGC creators for website, social and paid campaign content
- Produce paid social content for Meta and TikTok with the performance team
- Monitor performance analytics and competitive benchmarking; recommend improvements
- Track social, influencer and affiliate KPIs, including attributed revenue, creator ROI and cost per content asset
- Track influencer marketing trends, algorithms, platform changes, legal requirements and community shifts
- Brainstorm and create influencer campaigns
- Coordinate influencer auditing and outreach specialists; negotiate and brief influencers
- Manage affiliate discount codes, commission terms and renewals under approved SOP
- Analyse data, identify influencer marketing process gaps and work with marketing teams to resolve them
- Deliver influencer strategy objectives and maximise commercial opportunities through analysis and reporting
Requirements:
- 3+ years hands-on experience in social media and influencer marketing at a consumer, fashion, lifestyle, or e-commerce brand
- Alignment with our 5 core values: Passionate, Smart, AI-First, Outcome-Driven, and Collaborative & Caring
- Growth mindset. You ship daily, test fast, kill what doesn't work, and don't wait for permission
- Proven track record growing branded social channels at scale (named examples, specific outcomes)
- Experience creating content for paid social campaigns (Meta, TikTok). We want to scale paid content production in-house
- Knowledge of current influencer rates, commission structures, contract norms, and FTC/ASA disclosure rules
- Solid understanding of social and content performance metrics (and what's vanity vs commercial)
- AI-first: you use AI tools every day and automate the repeatable
- Strong written and verbal English. Creative copy instinct
- Experience with Canva, Adobe, CapCut or basic video editing tools
- Storyteller by nature. You think in hooks, formats, and emotional triggers
- Collaborative but able to ship independently in a fast-paced, deadline-driven environment
- Background in luxury, fashion, beauty, or eyewear consumer brands (preferred)
- Experience working in a global, multi-market e-commerce environment (preferred)
- Track record growing TikTok and short-form video specifically (preferred)
- Running paid social campaigns (Meta, TikTok) (preferred)
- Experience running influencer affiliate programmes with discount codes and commission (preferred)
- Experience managing or mentoring junior team members (preferred)
Benefits:
- Exposure to founders and C-level. You'll work directly with our co-founders and senior leadership, not layers of middle management
- Global international team, strong company values and culture
- Work from anywhere: WFH or hybrid, your choice
- Travel across Europe for influencer events, brand booths and photoshoots alongside our senior team
- Real career acceleration: we want to mentor ambitious people and fast-track their growth
- Monthly bonuses tied to performance and commercial wins
- Flexible holidays and autonomy over your time
- Fast decisions and shipping culture. Days, not quarters
- A free pair of designer eyewear of your choice for every anniversary date
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