Social Media Manager
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Job Description
Social Media Manager managing PrizePicks' social media during live sports events. Leading content strategy and community engagement across major platforms.
Responsibilities:
- Help lead Gametime social strategy and content ideation around major leagues, including, but not limited to: NFL, NBA, MLB, WNBA, UFC, college football and college basketball.
- Own live, reactionary social coverage, ideating, creating, and publishing share-worthy content that resonates with our users and sparks conversations across platforms including, but not limited to: X, Instagram, TikTok, Threads, and Facebook.
- Assist with community engagement across platforms, building and maintaining meaningful relationships with our users.
- Actively monitor social media trends, memes, and cultural conversations to ensure PrizePicks remains at the forefront of the industry.
- Maintain an 'always on' approach to social media, constantly tracking the player, league, team, and cultural storylines that matter to the PrizePicks audience, and surfacing insights that inform planning and execution across the full Social Media & Community team.
- Support planning for integrated marketing campaigns and tentpole events, ensuring live Gametime coverage supports marketing and business priorities.
- Conduct content and channel reporting to measure performance, identify strengths and weaknesses, and inform future Gametime strategies.
- Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.
Requirements:
- Flexible scheduling. sports, social media, and our app are not a typical 9-5. This position will be staffed during evenings, weekends, and holidays, aligning with the 24/7 nature of sports.
- Proven experience in live social media coverage and a demonstrated ability to create high-impact, rapid-turn content around live moments.
- A strong editorial instinct — you understand cultural momentum, narrative arcs, and how to translate both into content that resonates on social.
- Creativity and outside-the-box thinking — you’re not afraid to take smart risks and try new unconventional approaches.
- Deep knowledge of sports, especially NFL, NBA, MLB, WNBA, college football, and college basketball (bonus points for broader sports knowledge).
- Deep understanding of social media platforms and their organic best practices, with a focus on X, Instagram, TikTok, and Threads in particular.
- Deep understanding of and engagement with internet culture and humor, and social-first formats.
- Strong organizational skills and the ability to manage a fast-paced, robust, always-on content pipeline without letting balls drop.
- Strong communication and collaboration skills.
- Proficiency in creative tools like Figma, Photoshop, and Premiere Pro.
- Familiarity with the PrizePicks brand and product, and the daily fantasy sports industry, is a plus.
Benefits:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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