Web Designer
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Job Description
Web Designer responsible for building client websites within Popmenu’s proprietary web builder. Role focuses on design and layout without software engineering responsibilities in Brazil.
Responsibilities:
- Build and configure client websites directly within Popmenu’s proprietary web builder,
- designing in production rather than creating mockups
- Apply HTML and CSS to refine layouts, ensure responsiveness, and meet ADA
- requirements
- Execute efficient, template-based site builds while maintaining visual quality and brand
- alignment
- Contribute to site redesign projects, updating layouts, styles, and clearly scoped
- components as assigned
- Support the broader design team by assisting with design support requests, fixes, and
- enhancements across active sites
- Participate in QA and internal reviews, identifying layout, styling, accessibility, and
- content issues before sites are published
- Use limited or incomplete brand assets to deliver polished designs by selecting fonts,
- extending color palettes, and sourcing or modifying imagery when needed
- Edit and format content to improve clarity, hierarchy, and readability
- Apply SEO best practices for page structure, metadata, and image descriptions
- Collaborate with Onboarding and Success teams and join calls for complex requests or
- escalations when needed
- Incorporate internal and client feedback accurately and efficiently
Requirements:
- Intermediate proficiency in HTML and CSS (1+ year), with a focus on layout,
- responsiveness, and accessibility—not application development
- Strong foundation in web design principles, including hierarchy, spacing, typography,
- and mobile-first design
- Working knowledge of responsive layouts (Flexbox/Grid) and browser DevTools for
- troubleshooting
- Basic understanding of SEO best practices for site structure, metadata, and image alt
- text
- Comfort working in a template-based environment, adapting designs within defined
- systems and constraints
- Moderate experience with graphic editing tools (Photoshop, GIMP, Affinity, or
- similar) to resize, retouch, and adjust assets
- Ability to make thoughtful design decisions when brand assets are incomplete or
- minimal
- Strong attention to detail, time management, and written communication skills
- Fluent in written and spoken English
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