Brand Intelligence Analyst

Posted 31ds ago

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Job Description

Brand Intelligence Analyst at PeakMetrics translating online data into brand stories. Analyzing narratives and risks using advanced machine learning on the PeakMetrics platform.

Responsibilities:

  • Analyze large volumes of online conversation to identify brand narratives, trends, risks, and inflection points
  • Translate platform outputs into clear, prioritized insights for non-technical audiences, including journalists and communications leaders
  • Add real-world and data-driven context to drive additional value
  • Produce weekly brand-forward intelligence that can be turned into blog posts, newsletter content, or press pitches
  • Contribute to ongoing newsletter and blog content grounded in PeakMetrics data
  • Own one in-depth, data-driven report per month designed to support lead generation
  • Support press efforts with data pulls, insight framing, and background context
  • Build, iterate, and refine queries and prompts to surface relevant conversations
  • Analyze patterns, narrative evolution, amplification dynamics, and audience behavior
  • Work confidently with the platform as well as hands-on data manipulation and prompt engineering for AI workflows
  • Assist with rapid-response analysis during brand moments, spikes in attention, or potential crises
  • Help surface early warning signals and narrative risks
  • Deliver timely, actionable insights under tight deadlines

Requirements:

  • 2–5 years of relevant professional experience
  • Strong comfort working with quantitative metrics to identify patterns and trends
  • Ability to distill complex data into clear, actionable insights
  • Excellent written communication skills for marketing, press, or executive audiences
  • Familiarity with social media platforms and online discourse dynamics
  • Ability to communicate insights verbally, visually, and in writing
  • Comfort collaborating cross-functionally and interacting with customers when needed
  • Strong attention to detail and ability to manage multiple workstreams simultaneously
  • Experience with social listening, media monitoring, or intelligence platforms
  • Familiarity with Boolean query construction or search logic
  • Experience producing structured reports or briefs for external audiences

Benefits:

  • Health insurance
  • 401(k)
  • Flexible schedule & unlimited PTO
  • Room to grow