Communications Data Analyst
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Job Description
Communications Data Analyst delivering CRM, engagement, and communications analytics for a federal agency. Building dashboards and executive reports to guide stakeholder outreach and program decisions.
Responsibilities:
- Provide senior-level analytics support for a federal strategic communications and stakeholder engagement program
- Establish communications and engagement measurement frameworks connecting objectives to KPIs, data sources, calculation methods, reporting cadence, owners, and decision uses
- Build, enhance, and maintain integrated dashboards for communications performance, stakeholder engagement, customer outreach, CRM activity, pipeline status, service-level performance, and leadership reporting
- Analyze message reach, channel performance, stakeholder participation, event and session activity, audience behavior, customer feedback, and organizational outcomes
- Develop CRM reporting structures and data standards for contacts, organizations, interactions, engagement history, customer segments, opportunities, milestones, follow-up actions, and outcomes
- Monitor CRM and engagement data quality and coordinate corrective actions
- Integrate and reconcile CRM, spreadsheet, web analytics, social media, email, survey, event, media monitoring, and other approved data sources
- Create audience and stakeholder segmentation models for targeting, outreach planning, engagement strategies, and assessment of underserved groups
- Conduct trend, cohort, funnel, and comparative analyses to identify changes, issues, risks, opportunities, and communications performance factors
- Develop recurring monthly and executive reports explaining findings, limitations, data quality, risks, and recommended actions
- Support customer satisfaction assessments, survey design, response analysis, qualitative coding, and feedback integration
- Track deliverables and service levels, including responsiveness, timeliness, quality, staffing coverage, and recurring reporting
- Partner with communications, program management, digital, web, customer experience, and technical teams to define reporting needs and measurable indicators
- Develop data dictionaries, metric definitions, dashboard documentation, data lineage records, SOPs, quality-control checks, and user guidance
- Present analytical findings to Government and contractor leadership with practical recommendations
- Respond to routine, urgent, and surge reporting requests while maintaining accuracy, traceability, and review controls
- Follow federal privacy, security, records management, accessibility, and information-handling requirements
Requirements:
- At least seven years of progressively responsible experience in data analytics, business intelligence, CRM analytics, marketing or communications analytics, customer analytics, program evaluation, or a closely related field
- Bachelor's degree in data analytics, statistics, business analytics, information systems, communications, marketing, public administration, or a related field; equivalent relevant experience may be considered
- Experience building and maintaining executive dashboards, recurring performance reports, and analytical products for operational or strategic decision-making
- Advanced proficiency with Microsoft Power BI, Tableau, or an equivalent business intelligence and visualization platform
- Strong experience with CRM data and reporting using Microsoft Dynamics, Salesforce, or a comparable platform
- Advanced proficiency with Microsoft Excel, including data cleaning, lookups, pivot tables, data modeling, validation, and repeatable reporting workflows
- Working proficiency with SQL or another query language
- Ability to combine, validate, and analyze data from multiple structured sources
- Experience defining KPIs, documenting metric logic, establishing baselines and targets, and assessing reach, engagement, conversion, satisfaction, behavior change, or organizational outcomes
- Ability to translate analytical findings into clear narratives, executive summaries, briefing slides, and actionable recommendations for nontechnical audiences
- Strong understanding of data governance, quality assurance, privacy, access controls, and responsible handling of sensitive organizational and stakeholder information
- Ability to manage multiple reporting cycles, stakeholders, and urgent requests while maintaining version control, traceability, and deadlines
- Ability to satisfy applicable federal suitability, onboarding, confidentiality, privacy, and information-handling requirements
- Must be located in the contiguous United States and available to travel to Washington, DC and other locations occasionally/as needed
Benefits:
- Medical, dental, and vision insurance
- Flexible Spending Account (FSA)
- Paid time off
- Commuting reimbursement
- 401(k) with matching
- Wellness subsidies
- LTD/STD/AD&D insurance
- Salary plus incentive (bonus) compensation
- Work-life balance focus
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