Consumer Services Paid Advertising Specialist
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Job Description
Paid Advertising Specialist managing direct-response e-commerce campaigns across Meta, Google, and TikTok. Supporting Power Digital’s AI-native growth services through optimization, reporting, and client strategy.
Responsibilities:
- Support execution and performance of paid advertising campaigns across the book of business
- Partner with lead Strategists or independently own end-to-end strategy for select core clients
- Manage reporting, optimizations, routine campaign management, and workflow
- Maintain accurate setup, tracking, naming conventions, and rigorous QA across Meta, Google, TikTok, and other paid advertising platforms
- Independently manage timelines, budgets, pacing, and day-to-day performance
- Execute and optimize paid advertising programs end-to-end, including ad builds, reporting, pacing, and performance monitoring
- Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations aligned to client goals
- Incorporate client objectives, constraints, and brand nuances into execution and strategy
- Troubleshoot performance volatility, technical issues, and campaign pivots
- Maintain budget pacing and flag risks or opportunities
- Own client testing roadmaps, project-manage next steps, and prioritize experiments
- Deliver on-time campaign launches, updates, and key deliverables
- Prepare and present performance reports and recaps using data storytelling
- Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity
- Introduce ideas, efficiencies, frameworks, and process improvements
- Utilize AI technologies to improve efficiency, performance analysis, and workflows
- Meet KPIs including $20K revenue per employee and 90% client retention
Requirements:
- 1-2 years of digital marketing; Agency experience a plus
- 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
- 1+ years of experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
- 1+ years' experience leading paid advertising strategy for direct response marketing efforts
- 1+ years' experience with Google Analytics, Shopify; other technical platforms a plus
- 1 year of client-facing experience and handling communications
- Excellent Excel skills with clear understanding of advanced Excel features
- Excellent data analytics skills
- Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
- Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development
- Proficiency in spoken and written English at an advanced level is required for this role
Benefits:
- Base salary + commission opportunities
- Prepaid Medicine Plan
- 15 paid vacation days (PTO) per year
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
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