PPC Marketing Specialist
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Job Description
PPC specialist owning Google Ads strategy, execution, attribution, and client relationships for DTC and eCommerce brands. Managing Shopping, PMax, Search, tracking, feeds, and landing-page growth.
Responsibilities:
- Own a portfolio of DTC and eCommerce Google Ads accounts as strategist, buyer, and direct client contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and strategic reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Manage brand and non-brand campaigns as separate businesses
- Analyze PMax performance and distinguish branded from incremental volume
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Own Merchant Center feed hygiene, product titles, disapprovals, and promotions
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other account-related tools
- Defend attribution decisions using NC-CPA, NC-ROAS, geo holdouts, and incrementality analysis
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and implemented changes
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working experience using Claude or an equivalent tool
- Ability to build and ship a landing page using Claude or an equivalent tool
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems proactively
- Ability to work US Eastern business hours for client calls
- Bing experience is a nice to have
- Experience building or operating a Shopify store or running Meta at spend is a bonus
Benefits:
- Remote work with worldwide hiring
- Flexible schedule; no time clock
- Trust and autonomy from day one
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Influence over how Google is run across the agency
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