PPC Marketing Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
PPC specialist owning Google Ads strategy, buying, attribution, and client relationships. Driving incremental growth for Sweat Pants Agency’s DTC and eCommerce brands.
Responsibilities:
- Own a set of DTC and eCommerce Google accounts as strategist, buyer, and direct client contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits for clients
- Separate brand and non-brand performance and reporting
- Analyze PMax brand versus non-brand volume and set appropriate targets
- Audit Google automation, including auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
- Communicate directly with clients and defend strategic decisions
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results involving CPA, ROAS, revenue, and optimization changes
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Bing experience is a nice to have
- AI-native; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on ineffective strategies, and identify problems early
- Ability to work during US Eastern business hours for client calls
- Ability to own accounts, client relationships, strategy, buying, auditing, tracking, feeds, landing pages, and reporting end to end
- Bonus: experience building or operating a Shopify store or running Meta at spend
Benefits:
- Remote work with worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Feedback and potential long-term retention after the first 30 days
Similar Jobs
PPC Marketing Specialist
PPC specialist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Remote worldwide with US Eastern-hours client calls.
PPC Marketing Specialist
PPC specialist owning Google Ads strategy, execution, attribution, and client relationships for DTC and eCommerce brands. Managing Shopping, PMax, Search, tracking, feeds, and landing-page growth.
PPC Marketing Specialist
Google Ads specialist owning full-funnel growth for DTC and eCommerce brands at Sweat Pants Agency. Managing campaigns, tracking, landing pages, and direct client relationships.
PPC Marketing Specialist
PPC specialist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Building full-funnel campaigns, landing pages, tracking, and reporting at Sweat Pants Agency.
PPC Marketing Specialist
Remote PPC specialist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Building full-funnel growth systems across Search, Shopping, PMax, and tracking.
Google Ads Media Buyer
Google Ads Media Buyer scaling Search and Performance Max campaigns for a successful US supplement brand. Managing budgets, tracking, and performance-based growth remotely.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning campaigns, attribution, feeds, and client relationships for Sweat Pants Agency’s DTC and eCommerce brands. Scaling growth across Search, Shopping, PMax, YouTube, and landing pages.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning DTC and eCommerce accounts, budgets, attribution, and client relationships. Growing brands through Search, Shopping, PMax, tracking, and full-funnel optimization.
Google Ads Media Buyer, Growth Strategist
Google Ads strategist owning full-funnel growth for Sweat Pants Agency’s DTC and eCommerce clients. Managing Google campaigns, attribution, feeds, tracking, landing pages, and client relationships.
Google Ads Media Buyer, Growth Strategist
Remote Google Ads strategist owning full-funnel growth for Sweat Pants Agency’s DTC and eCommerce clients. Managing campaigns, attribution, tracking, feeds, landing pages, and client relationships.
PPC Marketing Specialist
PPC Marketing Specialist owning Google Ads strategy, buying, and client relationships for DTC and eCommerce brands. Managing full-funnel growth across Search, Shopping, PMax, tracking, and landing pages.
PPC Marketing Strategist
PPC strategist owning Google Ads accounts, client relationships, and full-funnel growth for DTC and eCommerce brands. Driving incremental revenue through Shopping, PMax, tracking, and landing-page optimization.
Paid Search Specialist
Paid Search Specialist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Building full-funnel growth systems across Search, Shopping, PMax, and tracking.
Performance Marketing Specialist, Google Ads
Performance Marketing Specialist scaling Google Ads for DTC and eCommerce brands at Sweat Pants Agency. Owning strategy, media buying, client relationships, tracking, and incrementality.
Google Ads Strategist
Google Ads Strategist owning full-funnel campaigns for DTC and eCommerce brands. Managing Google accounts, client relationships, attribution, feeds, tracking, and growth performance.
Google Ads Specialist
Google Ads Specialist owning full-funnel Google campaigns for DTC and eCommerce brands. Managing client relationships, attribution, feeds, tracking, and growth across global accounts.
Google Ads Manager
Google Ads Manager owning end-to-end performance for DTC and eCommerce brands at Sweat Pants Agency. Managing Google campaigns, attribution, feeds, tracking, landing pages, and client relationships.
Google Ads Media Buyer
Google Ads Media Buyer owning campaigns, attribution, feeds, tracking, and client relationships for DTC and eCommerce brands. Driving measurable incremental growth across Search, Shopping, PMax, YouTube, and Demand Gen.
Google Ads Media Buyer, Growth Strategist
Google Ads strategist owning full-funnel growth campaigns for DTC and eCommerce brands at Sweat Pants Agency. Managing client relationships, attribution, Shopping, PMax, and conversion performance.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning campaigns, attribution, and client relationships for DTC and eCommerce brands. Driving measurable growth through Shopping, PMax, tracking, and incrementality testing.