PPC Marketing Specialist
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Job Description
PPC specialist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Remote worldwide with US Eastern-hours client calls.
Responsibilities:
- Own a set of DTC accounts as strategist, buyer, and direct client point of contact
- Manage Google Ads budgets ranging from $5,000 per month to well into six figures per month
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits for clients
- Separate brand and non-brand performance and manage them differently
- Analyze incremental performance and attribution using NC-CPA, NC-ROAS, geo holdouts, and brand-search tests
- Manage and audit Google automation, auto-applied recommendations, assets, and sitelinks
- Maintain Merchant Center feeds, product titles, disapprovals, promotions, and Shopping/PMax delivery
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Collaborate directly with clients and take ownership of account outcomes
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
- Specific experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Bing experience is a nice to have
- AI-native working style; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back appropriately, and raise problems early
- Skeptical, analytical approach to reported numbers
- Availability for client calls during US Eastern business hours
- Ability to own accounts, client relationships, audits, feeds, tracking, bottleneck diagnosis, and required builds independently
- Bonus: experience building or operating a Shopify store or running Meta at spend
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust and autonomy from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Remote work with location flexibility
- No time clock; judged on output
- Ability to live anywhere worldwide, subject to US Eastern business-hours client calls
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