CRM Manager
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Job Description
CRM Manager driving personalized email, SMS, and push campaigns for a global sports organization. Optimizing fan lifecycle journeys through testing, analytics, and automation.
Responsibilities:
- Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content
- Manage and execute the marketing campaign process from initial request submission to deployment, focusing on outbound channels such as email, SMS, and push
- Perform audience segmentation and execution
- QA touchpoints, personalization elements, and dynamic content
- Build and deploy campaigns
- Design and implement A/B and multivariate tests to improve fan strategies and lift conversion rates
- Optimize lifecycle CRM campaigns, such as onboarding and reactivation, using insights, analytics, and automation tools to increase fan LTV
- Extract key insights and learnings for future optimization and template efficiency
- Collaborate with internal stakeholders, partners, and vendors to build effective campaign strategies and meet performance targets
Requirements:
- Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related work experience
- Technical and production responsibilities across Adobe platform (AEP, AJO, CJA)
- Experience with Email Service Providers; Epsilon PCM preferred
- Experience with personalization tools; Movable Ink preferred
- Experience with SMS platforms; Attentive preferred
- HTML editing and working knowledge required to make edits to templates
- Deep understanding of channel KPIs, A/B testing, metrics, and reporting
- Proficiency in Photoshop
- Ability to work independently and as a team player
- Strong communication skills
- Strong project and time management skills with high standards of accuracy and organization
- Ability to keep up with a fast-paced production schedule with fluctuating workload
- Proven ability to collaborate and manage dependencies on team members supporting campaign launches
- Passion for innovation and solving difficult challenges
- Passion for sports is a plus
Benefits:
- Work From Home / remote work arrangement
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