Data Analyst
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Job Description
Data Analyst driving CPG/FMCG pricing, distribution, and commercial insights. Building Power BI dashboards and automated reporting for an India-based client.
Responsibilities:
- Develop, maintain, and optimize interactive Power BI dashboards and reports for sales, pricing, distribution, revenue, and business performance
- Analyze CPG/FMCG datasets to identify trends, patterns, opportunities, and performance gaps across products, categories, channels, regions, and customers
- Conduct pricing analytics, including price-performance analysis, price changes, discount analysis, price elasticity, promotional effectiveness, and revenue impact
- Perform distribution analytics covering distribution coverage, availability, channel performance, geographic penetration, and product-level distribution trends
- Track commercial and sales KPIs and provide actionable insights to business stakeholders
- Build automated reporting solutions to reduce manual reporting and improve data accessibility
- Collaborate with sales, marketing, finance, category management, and commercial teams to translate business requirements into analytical solutions
- Identify data quality issues and improve data accuracy, consistency, and reliability
- Present analytical findings and business recommendations to stakeholders
- Continuously improve dashboards, analytical models, and reporting processes
Requirements:
- Minimum 4+ years of experience
- Strong hands-on experience in Power BI, including dashboard development, data modeling, visualization, DAX, Power Query, and report optimization
- Strong understanding of CPG/FMCG, sales, distribution, categories, channels, and commercial metrics
- Practical experience in pricing and distribution analytics, promotions, assortment, sales performance, and commercial effectiveness
- Strong analytical and problem-solving capabilities
- Ability to translate business questions into meaningful data-driven insights
- Strong stakeholder communication and presentation skills
- Experience working with large and complex datasets
- Bachelor's or Master's degree in Analytics, Statistics, Mathematics, Economics, Business, Computer Science, or a related field
- Prior CPG/FMCG industry experience strongly preferred
- Good-to-have: Power BI Copilot/AI, Advanced Excel, SQL, sales/revenue/trade promotion/category/commercial analytics, automation, and self-service BI solutions
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