Digital Analyst
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Job Description
Digital Analyst improving Best Buy Canada eCommerce conversion, loyalty, and customer experience. Building dashboards, analyzing web data, and designing A/B tests.
Responsibilities:
- Create dashboards, insights, and experiments to improve site conversion rates, loyalty, and customer experience
- Identify customer pain points and recommend site optimization opportunities through deep-dive analyses
- Ensure stakeholders have relevant KPIs, dashboards, and insights to support informed business decisions and business strategy
- Monitor KPIs and market trends to identify emerging trends and opportunities
- Surface trends and opportunities during recurring business reviews or through ad-hoc insight delivery
- Propose, design, and analyze A/B tests with technology teams
- Quantify the financial and customer-experience impact of new site features and optimization initiatives
- Build, maintain, and monitor data-collection processes for reliability and accuracy
- Leverage Adobe Analytics, Contentsquare, Similarweb, offline data, and SQL
Requirements:
- 3+ years of web analytics experience in an eCommerce setting
- Experience delivering insights, building data products and reporting, and conducting experimentation
- 3+ years of experience using a web analytics tool, preferably Adobe Analytics
- Understanding of web analytics tracking
- Experience defining measurement plans
- Intermediate proficiency using SQL to extract and manipulate data
- Working knowledge of relational data systems
- Experience using data visualization tools such as Power BI or Tableau
Benefits:
- Possibility of contract extension or becoming permanent
- Remote-first work environment
- Employee discounts from day one
- Training programs to build new and transferable skills
- Various benefits programs
- Discounts and promotional pricing on TVs, refrigerators, luggage, furniture, and other products
- Sneak peek at newest tech devices before market release
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