Director, Integrated Media Planning
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Job Description
Director leading converged TV, CTV, and digital media planning for Rainstorm Direct, an agency delivering clients’ brand and sales objectives together. Advising clients through data-driven strategy and optimization.
Responsibilities:
- Develop converged TV media strategies for major agency clients with $10–30M+ accounts
- Oversee integrated planning across linear TV, CTV, and OLV/YouTube, considering audio, print, OOH, social, and search as needed
- Plan and manage primarily national campaigns, with local campaigns as needed
- Focus on brand and performance KPIs including reach, frequency, efficiency, response, orders, and revenue
- Use proprietary and first-party/third-party data to target audiences and minimize duplicated reach across linear and streaming platforms
- Analyze response data, audience insights, and attribution outputs to optimize active campaigns and inform recommendations
- Build client relationships through business understanding and strategic media guidance
- Present integrated media plans, campaign results, insights, and actionable recommendations to clients
- Develop and pitch innovative media ideas to expand client relationships and media footprints
- Communicate objectives, strategies, points of view, and data-driven narratives clearly and persuasively
- Coach, mentor, and support planning team members and cross-department partners
- Use and contribute to proprietary agency tools, technology platforms, and attribution models
- Apply knowledge of DSPs, ACR data, and data clean rooms
- Navigate upfront and scatter market dynamics across linear and CTV, including PG and PMP deals
- Prepare and deliver media strategy pitches for new business
- Ramp up on new business categories and competitive landscapes
- Leverage data-driven storytelling for business development
Requirements:
- 10+ years of agency media planning experience with national accounts
- Expertise in linear TV, CTV, and performance-driven media
- Expertise in Converged TV planning
- Cross-channel planning is a plus
- Familiarity with the accelerated growth goals of entrepreneurial agencies and clients
- Experience building teams and departments
- Highly analytical and data-driven, with strong attention to detail
- Mastery of planning, measurement, and reporting tools such as Nielsen, Comscore, R/F planning platforms, Commspoint, iSpot, Innovid, competitive tracking tools, MRI, or similar platforms
- Excellent written and verbal communication skills
- Experience using data, attribution models, and proprietary or third-party tools to improve campaign performance
- Experience preparing and pitching media strategies for new business and existing client growth
- Current trend awareness and willingness to take calculated risks
- Strong leadership, coaching, and mentoring abilities
- Proactive, self-directed, and well organized
- Must accommodate meetings in different time zones
- Ability to plan primarily national campaigns and local campaigns as needed
Benefits:
- Medical, Dental, and Vision insurance
- Quarterly profit-sharing program
- 401(K) plan with employer match (and immediate eligibility)
- 4-6 weeks PTO
- 12 paid holidays
- 12-18 weeks fully-paid Family and Medical Leave
- Monthly Work-From-Home allowance
- Flexible First environment with the ability to work from where you’d like and connect virtually and in person when possible
- Investment in employees, technology, and tools
- Open communication and transparency about company performance and direction
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