Director, Segment Marketing
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Job Description
Director of Segment Marketing at UserTesting leading strategy and execution of regional marketing programs. Collaborating closely with Sales and Global Marketing to drive pipeline growth across North America.
Responsibilities:
- Develop and execute the North America segment marketing strategy in alignment with global marketing priorities and regional business objectives.
- Drive localized activation of global campaigns through field events, webinars, paid media, account-based marketing, and digital programs.
- Own regional marketing performance, including pipeline sourced and influenced, and optimize programs based on business outcomes.
- Partner closely with Sales leadership to align marketing initiatives with pipeline generation and revenue goals.
- Collaborate with Marketing Operations to define reporting, dashboards, and insights that measure campaign effectiveness and support decision-making.
- Lead the planning and execution of regional events, including executive roundtables, partner events, industry conferences, and customer programs, while partnering with the global events team on flagship events.
- Mentor and develop a team of segment marketers while fostering strong cross-functional relationships and continuously improving marketing processes, programs, and ways of working.
Requirements:
- 7+ years of experience in regional marketing or demand generation within a B2B SaaS environment
- 3+ years of experience leading, managing, or mentoring high-performing marketing teams
- Proven success developing and executing marketing programs that generate and accelerate pipeline across North America
- Experience marketing to enterprise organizations within industries such as banking, retail, consumer products, or software
- Strong understanding of demand generation, account-based marketing, pipeline acceleration, and marketing and sales alignment
- Experience using marketing technologies such as Salesforce, Marketo, 6sense, or similar platforms to execute and measure campaigns
- Excellent collaboration, stakeholder management, and communication skills, with the ability to influence cross-functional teams and drive change in a fast-paced environment.
Benefits:
- Health insurance
- Flexible work hours
- Professional development opportunities
- Paid time off
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