Group Chief Marketing Officer
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Job Description
Group CMO driving profitable customer acquisition, analytics and brand strategy across Catalyst Capital’s education, publishing, software and investment businesses.
Responsibilities:
- Own marketing strategy, budget and scoreboard across every business, tied to customers, revenue and pipeline.
- Generate customers profitably using direct response and paid media, organic and SaaS growth, events and partners.
- Understand metrics and P&L for each business and how marketing drives them.
- Work with senior leaders of each business and lead the Head of Growth at Decentralized Masters.
- Own conversion, positioning and brand across the group.
- Protect brand and reputation in a financial, investment-related category.
- Own lead volume and quality, cost per acquisition, conversion and revenue contribution.
- Design and run go-to-market for each business.
- Oversee paid media, organic, affiliate, partnerships and lifecycle through business-level leaders.
- Manage customer journey considerations including retention, upsell, renewal and allowable acquisition cost.
- Allocate marketing spend and effort across businesses.
- Set analytics and attribution standards.
- Partner with finance on unit economics, payback and spend guardrails.
- Build and oversee budgetary control and accountability for marketing spend.
- Report performance to the CEO and leadership team.
- Work across business units and build shared marketing services where useful.
- Partner with CEO, COO, CFO, sales, product and education on launches, offers and messaging.
- Own go-to-market for businesses in build.
- Own group positioning and messaging, including Decentralized Masters' repositioning.
- Build brand across businesses and spokespeople and use positioning as a conversion lever.
- Own brand governance and creative standards.
- Lead senior marketing leaders and develop existing talent.
- Bring agency playbooks and leverage agency, media partner and operator networks.
- Set goals, operating rhythms and accountability.
- Ensure marketing claims and messaging comply with legal and compliance expectations.
- Own public communications, press and crisis response.
- Manage brand safety across ads, influencers, affiliates and partners.
Requirements:
- 12+ years in marketing, including 5+ years in senior leadership (CMO, VP Marketing, agency leader or equivalent) at a company or agency that grew meaningfully.
- Direct-response expertise and a record of generating customers profitably, including high-ticket and low-ticket funnels and paid media at scale.
- Strong analytics; understanding of channel and funnel metrics, P&L, and how marketing drives it.
- Experience managing marketing across more than one business, brand or client, ideally at agency level, and ability to pivot between them.
- Understanding of customer journeys across channels, including SaaS, organic, events and partner-led growth, not only paid media.
- Strong conversion and positioning skills, and a record of building brand alongside performance.
- Strong professional network of agencies, partners and operators.
- Record of hiring, developing and leading senior marketers.
- Executive presence with founders, senior business leaders, partners and press.
- Prolific, demonstrable use of AI tools in marketing work, with examples of what was built or automated.
- Familiarity with the financial landscape and investment-related offers, and AGORA-style financial publishing (strongly preferred).
- Experience marketing in a regulated or closely scrutinized category, including investment products or funds (strongly preferred).
- Experience with SaaS growth and subscription or continuity economics (strongly preferred).
- Experience with events and partner-led growth (strongly preferred).
- Experience supporting an institutional capital raise or sale process from the marketing side (strongly preferred).
- Experience leading a distributed, international team (strongly preferred).
- Direct communication, entrepreneurial approach, comfort with ambiguity, operator mindset, high standards and effectiveness in a high-performance culture.
Benefits:
- Performance bonus tied to revenue and growth outcomes.
- Flexible schedule.
- Unlimited PTO.
- Entirely remote, working from anywhere in the world, with team off-sites.
- Direct access to the founders, peer relationship with the Group COO and Group CFO, and genuine authority over marketing across the group.
- Inherited growth engine and team.
- Supportive, dynamic culture with team members across 30+ countries.
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