Head of Marketing – Pre-K – 12
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Job Description
Head of Marketing leading brand, product marketing, partnerships, and growth for a pre-K–12 learning company. Building educator and education-buyer demand through organic discovery, PR, events, and targeted outreach.
Responsibilities:
- Develop and execute the go-to-market strategy, define ideal customer profiles and segments, and establish differentiated positioning, starting with pre-K–K
- Own the annual marketing plan and budget, informed by market and competitive insight
- Build a consistent brand voice, visual identity, and brand guidelines across the website, content, presentations, and media
- Partner with product and research to communicate product value accurately, plan launches, and develop messaging for assessment and curriculum offerings
- Build customer evidence, including case studies and outcomes stories
- Provide market input on pricing and packaging and create sales presentations and resources
- Source marketing partnerships and plan and execute co-marketing programs with distribution, curriculum, research, and customer partners
- Build relationships with education associations, conference organizers, and funders’ networks
- Plan and run conferences, field events, and speaking opportunities
- Run account-based outreach to priority districts, programs, and agencies in coordination with sales
- Produce webinars and targeted nurture campaigns with relevant content
- Lead SEO and GEO, including domain authority, rankings, and visibility in AI-powered discovery
- Develop media relationships, create press materials, secure earned media, and evaluate paid media opportunities
- Manage website content and updates, improve acquisition journeys, and test approaches to increase qualified traffic and conversions
- Create content that educates buyers and supports organic discovery
- Own the marketing side of the CRM: data hygiene, lifecycle stages, lead scoring, and marketing-to-sales handoff agreement
- Implement AI-assisted research, agentic workflows, and marketing automation with human review and safeguards for confidential information
- Partner with sales, product, and research, and resolve disagreements constructively across departments
- Manage contractors and agencies with clear ownership and quality standards
- Report directly to the CEO and work closely with senior leaders to shape company strategy and priorities
- Serve as the first full-time marketing role and act as a player-coach strategic leader executing campaigns, partnerships, marketing systems, discoverability, and conversion improvement
Requirements:
- 10+ years of experience in B2B, education, eLearning or edtech marketing, including 5+ years leading a marketing function or major program
- Marketing leadership experience in pre-K and/or elementary or higher education, with a strong understanding of early childhood learning and education purchasing decisions (budget timing, procurement and RFPs, and public funding streams), highly desired
- Demonstrated experience in product marketing, brand building, go-to-market planning, customer segmentation, and positioning
- Sales experience or substantial hands-on collaboration with sales teams on acquisition, enablement, and revenue goals
- Track record sourcing and closing partnership, channel, or distribution deals
- Practical expertise in media relations, public relations, SEO, GEO, website management, marketing automation, CRM systems, and analytics
- Strong writing and science communication skills for marketing and PR, with the ability to explain educational offerings clearly and accurately, including translating research and assessment evidence into accurate messaging for educators and families
- Technical confidence to operate day-to-day marketing systems independently, without routine reliance on an agency or developer
- Active use of AI for building marketing campaigns, research and execution; true passion for the use of AI in marketing
- Awareness of student and children’s data privacy considerations in marketing (e.g., FERPA, COPPA) a plus
- Bachelor’s degree in marketing or related field, or equivalent professional experience
Benefits:
- Benefits
- Stock options
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