Marketing Director
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Director leading demand generation, campaigns, and pipeline growth for Vitable’s healthcare benefits platform. Managing a small team and aligning marketing with Sales and Partnerships.
Responsibilities:
- Lead the marketing strategy with demand generation at the center
- Build and execute an integrated strategy generating qualified opportunities across employer and partner audiences
- Lead campaigns across paid media, email, organic search, content, webinars, events, and partner marketing
- Develop positioning and messaging for complex healthcare and benefits offerings
- Partner with Sales and Partnerships on target audiences, campaign priorities, lead qualification, handoffs, and follow-up
- Improve conversion and nurture from first interaction through sales engagement, including websites, landing pages, email nurture, and re-engagement
- Set priorities, coach a small team, and manage agency and freelance support
- Own marketing performance and spend, including pipeline contribution, conversion, acquisition costs, and revenue outcomes
- Establish experimentation using customer insights and performance data
- Build a focused marketing plan tied to 2x growth goals and a repeatable demand-generation approach
Requirements:
- Experience leading B2B demand generation, with a track record of building qualified pipeline and contributing to revenue growth
- Strong understanding of positioning, content, lifecycle marketing, digital acquisition, and conversion
- Experience managing and developing a small team while remaining close to execution
- Strong partnership with Sales, including shared goals, clear lead definitions, and accountability for pipeline quality
- Comfort working with CRM, marketing automation, and analytics tools
- Clear writing and communication skills, with the ability to make a complex offering easy to understand
- Sound judgment about priorities, budgets, and tradeoffs in a growing business
- Experience in healthcare, employee benefits, insurance, HR technology, or another complex B2B market is a plus
Benefits:
- 100% Silver Plan medical coverage, plus dental and vision
- Vitable Primary Care membership
- 401(k) and life insurance
- Unlimited PTO
- Remote-first work arrangement
- MacBook and home office setup stipend
- Competitive equity
Similar Jobs
Group Chief Marketing Officer
Group CMO driving profitable customer acquisition, analytics and brand strategy across Catalyst Capital’s education, publishing, software and investment businesses.
Head of Marketing – Pre-K – 12
Head of Marketing leading brand, product marketing, partnerships, and growth for a pre-K–12 learning company. Building educator and education-buyer demand through organic discovery, PR, events, and targeted outreach.
HCP Marketing Director
HCP Marketing Director leading healthcare professional marketing strategy for GoodRx’s U.S. prescription savings platform. Driving adoption, campaigns, audience engagement, and cross-functional growth.
Head of Marketing
Head of Marketing building Community Phone’s marketing function and brand. Driving acquisition, product-led growth, and go-to-market strategy for its business communications platform.
Chief Marketing Officer – Volunteer Position
Ehrenamtliche Marketing-Leitung für die deutsche Bundesverbraucherhilfe. Entwicklung von Kampagnen, Kooperationen und digitaler Reichweite zur Gewinnung neuer Mitglieder.
Co-Founder / CMO, Applied AI
Applied AI entrepreneur building and scaling a startup with EWOR GmbH. Receiving unicorn-founder coaching, talent support, product-market-fit guidance, and funding preparation.
Co-Founder / CMO
Applied AI entrepreneur owning and scaling a startup toward €100M+ revenue. Receiving founder coaching, hiring support, product-market-fit guidance, and fundraising assistance from EWOR.
Director of Marketing – Strategy
Marketing and strategy leader driving demand generation, acquisitions, and growth initiatives. Leading brand and market strategy for T2 Systems, a North American parking and mobility technology provider.
Marketing Director
Marketing Director leading integrated campaigns for Forge’s CEDIA Expo, a residential systems integration event. Growing attendance, exhibitor sales, sponsorships, and year-round community engagement.
Head of Marketing – Dermatology
Head of Marketing leading AbbVie’s dermatology immunology launches for RINVOQ and lutikizumab. Driving go-to-market strategy, market growth, and cross-functional launch execution.
Marketing Executive
Marketing Executive executing social campaigns, influencer collaborations, and product launches. Supporting a fashion brand’s growth through campaign monitoring and content coordination.
Head of Marketing – iGaming
Head of Marketing leading brand, acquisition, and retention strategy for an iGaming and crypto company. Remote role with travel to Malaysia.
Executive Marketing Manager
Executive Marketing Manager owning brand, PR, events, social, and content. Shaping growth storytelling for Nuitée’s global hotel-booking API infrastructure platform.
Field Based Marketing Director – Key Customer Team
Field-based marketing director leading oncology KOL engagement and brand strategy for Exelixis across New York, Massachusetts and Connecticut. Managing advisory boards, speaker bureaus and key-account plans.
VP of Marketing
VP of Marketing building Cyclops’ stablecoin payments infrastructure brand. Owning thought leadership, SEO/AIO, conferences, analytics, press relations, and partner co-marketing.
Director – Marketing & Strategy Operations
Marketing strategy director leading campaigns, creative, events, analytics, and budgets for TestEquity. Driving measurable revenue growth through coordinated go-to-market programs.
Head of Marketing Compliance
Head of Marketing Compliance building global controls for OKX, a crypto exchange and wallet provider. Governing advertising, promotions, social media, and product launches across EMEA.
Senior Director, Marketing Technology
Senior Director leading Adobe Experience Platform, CDP, and AI solutions at Bounteous, a global AI services firm. Advising clients and partners while guiding pre-sales through delivery.
Senior Director, Marketing AI Transformation
Marketing AI transformation leader building production AI skills, agents, and workflows for Thomson Reuters, which provides trusted legal, tax, and risk information technology.
Director of Marketing – External Affairs
Marketing director positioning Oxfordshire as a global hub for innovation, growth, and investment. Leading campaigns, external affairs, stakeholder engagement, and regional brand strategy.