Founding SDR Lead – AI-powered Lifestyle Coaching
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Job Description
Founding SDR Lead building outbound sales for FitMate’s AI-powered lifestyle coaching platform. Creating prospecting systems, booking qualified meetings, and managing pipeline through decisions.
Responsibilities:
- Own outbound sales end-to-end while working closely with the founder
- Build the outbound system and fill the sales pipeline
- Write and run personalized multi-channel sequences across email, LinkedIn, and SMS
- Cold-call leads
- Book qualified meetings
- Manage pipeline progression with planned next touchpoints and re-engagement of inactive conversations
- Build a marketing plan to keep leads warm between conversations
- Create newsletters, LinkedIn posts, and useful content
- Own email outreach infrastructure and deliverability monitoring
- Own LinkedIn automation and messaging workflows
- Own CRM management and reporting
- Use AI-driven research, personalization, and call preparation
Requirements:
- 2+ years of SDR experience at a startup
- Experience building an SDR system from scratch rather than inheriting one
- Strong knowledge of reply rate, positive-reply rate, meetings booked, and meetings held
- Completely AI-native working style
- Relentless follow-through on booked meetings and stalled deals
- Comfortable cold-calling and performing manual prospecting work
- Comfortable working without a manager, support staff, or established playbook
- Motivation by the mission in health, behavior change, and human support
- Bonus: experience selling into HR, employee benefits, health plans, or healthcare
- Bonus: experience with conference-driven pipelines
- Bonus: experience closing deals directly
- Bonus: experience building automations with Zapier, n8n, or scripts
- Familiarity with Instantly or Smartlead, secondary domains, warmup, SPF, DKIM, DMARC, and deliverability monitoring
- Familiarity with LinkedIn automation tools such as HeyReach or Expandi
- Familiarity with SMS and WhatsApp for event and opted-in follow-up
- CRM ownership and trusted reporting
- Experience using Claude and LLMs for research, personalization, and call preparation
Benefits:
- Competitive base + uncapped commission
- Fast-paced environment where things ship quickly
- Opportunity to challenge ideas and contribute to product ideas
- Impact-focused culture
- Mission-driven work helping people change their lives
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