Front-End SEO/CRO Developer
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Job Description
Front-End SEO/CRO Developer building and testing web experiences for a major U.S. insurer. Optimizing SEO, CRO, page performance, and conversion through Optimizely experiments.
Responsibilities:
- Build, launch, and optimize front-end components across new and existing web pages
- Configure and execute A/B and multivariate tests to improve digital experiences and conversion performance
- Implement front-end updates in Optimizely, including layout changes, information hierarchy, redirects, and post-test enhancements
- Partner with UX and Development teams to turn designs and optimization opportunities into working digital experiences
- Support SEO and CRO initiatives, including page-speed and performance improvements
- Analyze website behavior and testing results to identify opportunities and develop new hypotheses
- Collaborate with Media and Paid teams on campaign and acquisition pages
- Turn testing and performance data into clear insights and recommendations for technical and business stakeholders
Requirements:
- 4+ years of relevant experience in front-end development, UX development, experimentation, CRO, or related digital disciplines
- Hands-on experience with Optimizely and UX experimentation/testing
- Experience with VWO or similar A/B testing platforms
- Solid understanding of SEO, CRO, page performance, and UX best practices
- Experience building and testing across multiple web pages, templates, or digital channels
- Strong analytical and problem-solving skills with the ability to turn data into actionable recommendations
- A proactive and curious approach; comfortable identifying opportunities, developing hypotheses, and recommending improvements
- Strong communication skills and ability to present technical findings and test results in a clear, business-friendly way
- Fluent English proficiency
- Experience in insurance or financial services is a plus
- Experience with FullStory for behavioral analysis and monitoring is a plus
- Valid, local legal authorization to work in the country where the role is based at the time of hire
- FBS does not sponsor or obtain work authorization unless explicitly stated
- Employees may not engage in parallel employment, professional activities, or paid work for other entities during employment
- Ownership, partnership, directorship, or participation in other businesses must be disclosed and formally reviewed
Benefits:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
- Dynamic and inclusive work culture within a globally renowned group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
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