Group Product Manager – Education & Certification
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Job Description
Group Product Manager for driving education and certification products strategy at AAPC. Leading B2C and B2B segments to enhance student learning experiences and job readiness.
Responsibilities:
- Define the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences.
- Align product goals with organizational priorities, market opportunities, and customer segment needs.
- Develop segment-specific strategies that address the distinct needs of individual learners and enterprise, government, and academic partners.
- Prioritize new product opportunities and enhancements based on market data, revenue potential, operational readiness, and stakeholder input.
- Maintain a portfolio view of offerings to ensure the right balance of growth, sustain, and innovation initiatives.
- Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement.
- Define criteria and governance for identifying nonperforming or redundant products.
- Develop and execute sunsetting plans that include customer impact assessment, communication strategy, migration paths, and revenue risk mitigation.
- Partner with marketing, sales, learner support, and operations to ensure smooth transitions when products are retired or consolidated.
- Conduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments.
- Monitor competitor offerings to inform product differentiation, pricing, and packaging strategies for each audience.
- Develop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels.
- Track performance against KPIs, including revenue, enrollments, completion rates, adoption by enterprise clients, renewal trends, and customer satisfaction.
- Partner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences.
- Oversee product positioning, branding, and value propositions to ensure market resonance and consistent portfolio storytelling.
- Support launch readiness across sales, marketing, training support, and customer success teams.
- Work closely with instructional design, content development, and technology teams to ensure product vision and market needs are met.
- Collaborate with certification and credentialing stakeholders to ensure alignment with industry standards and credential integrity.
- Review product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance.
- Identify and implement enhancements that improve learner outcomes, employer value, and business results.
- Stay informed about trends in online learning, certification, professional development, credentialing, and workforce needs.
- Recommend innovations in delivery, technology, and business models that address both consumer and enterprise markets.
Requirements:
- 8+ years' experience in product management, preferably in education, e-learning, certification, or professional training industries (non-software products and experiences with education/continuing education as core focus)
- 4+ years' experience in a product leadership or business unit leadership position, responsible for financial performance of a group of products and business unit
- Bachelor’s degree in business, marketing, education, or related field (MBA preferred)
- Proven ability to manage the full product lifecycle, including clear experience with business cases, new product opportunity assessment and development, current product rationalization decisions, and sunsetting.
- Demonstrated experience developing strategies for both B2C and B2B products, including differences in packaging, pricing, and go-to-market approaches.
- Demonstrated ability to translate customer and business needs into product and initiative requirements, team level execution and deliverables that drive business outcomes.
- Strong business acumen, including experience with P&L management, market analysis, forecasting, and pricing strategy.
- International education product and localization experience a plus.
- Excellent collaboration, communication, and stakeholder management skills , able to influence and align across cross-functional teams and an entire organization.
- Data-driven decision-making with strong analytical and problem-solving abilities, capable of using data to guide prioritization, resources, and decision-making.
- Familiarity with learning management systems, credentialing platforms, and emerging learning technologies a plus.
- Excellent verbal and written communication skills, including technical and non-technical audiences.
- Highly organized, self-directed, and comfortable managing multiple priorities in a fast-paced, results-driven environment.
Benefits:
- Competitive salary and benefits package
- Flexible, remote work environment
- The opportunity to make a significant impact on our business and work with a fun, collaborative team
- Professional development and growth opportunities
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