GTM Engineer
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Job Description
As a GTM Engineer, drive supply growth for Addi Marketplace using data-driven prospecting strategies. Collaborate with the Hunter team to optimize lead generation and conversion rates.
Responsibilities:
- Drive exponential supply growth for Addi Marketplace by building and operating a structured, data-driven prospecting engine.
- Achieve a qualified merchant pipeline by Month 6 by building automated scraping and gap-analysis scripts to trigger precision lead generation for the Hunter team.
- Reach a blended CVR (Lead → Meeting) through the implementation of multi-channel AI-assisted outreach sequences, ensuring 100% alignment with the monthly onboarding targets.
- Maintain a contactability rate by deploying automated prospecting flows (WhatsApp Business API, LinkedIn, and Phone) that capitalize on LATAM-specific channel dominance.
- Maintain data quality in Salesforce (critical fields: NIT, Category, Tier, Contact) by implementing weekly automated enrichment and de-duplication audits via tools like Clay or Apollo.
- Reduce the lead-to-first-Hunter-contact time to <24 hours by automating handoff workflows and CRM alerts, capturing merchant intent while it is at its peak.
- Secure an increase in Hunter activations by delivering pre-qualified, high-intent prospects with a "ready-to-close" context and complete business profile.
Requirements:
- 1–3 years in RevOps, Sales Ops, or Growth Engineering with a heavy focus on lead generation automation and data-driven GTM strategies. Must have experience managing complex datasets to drive commercial pipelines.
- Proficiency in SQL and Data Manipulation (Excel/Sheets/Python) is non-negotiable for segmenting, enriching, and priorizing merchant databases from diverse sources.
- Proven track record of building and maintaining prospecting dashboards in Salesforce or Looker to track top-of-funnel health (Lead volume, CVR, Handoff speed).
- Ability to transform raw market data into "Actionable Hunting Lists," identifying high-potential merchants and market gaps that translate into immediate revenue opportunities.
- Expertly configures and operates frontier tools (Clay, Apollo, PhantomBuster, Zapier) to scale outreach capacity without increasing human headcount.
- Mentalidad de "Machine Builder": Does not just execute a playbook; designs and documents the end-to-end prospecting process, including automated multi-touch sequences (Email, LinkedIn, WhatsApp).
- Quickly adapts prospecting tactics based on real-time conversion data, identifying which categories or messaging hooks are underperforming and initiating corrective technical actions.
- Takes full accountability for the "Data-to-Hunter" bridge, acting as the technical-commercial advisor who tells the Hunter team exactly where to focus their effort for maximum ROI.
- Consistently ensures lead quality standards are met, resolving bottlenecks in the handoff process and providing Hunters with full merchant context before every meeting.
- Demonstrates the initiative to lead "Pipeline War Rooms" for underperforming categories, adjusting scraping sources or enrichment logic without needing constant supervision.
- Articulates complex GTM dynamics (like lead-to-meeting elasticities and channel performance) into clear, actionable business cases for the Head of Marketplace.
- Presents Funnel Reviews to leadership, confidently translating technical metrics (scraping success, enrichment accuracy) into narratives of commercial growth and competitive advantage.
- Effectively manages upward communication, providing concise updates on pipeline risks (e.g., depletion of high-tier leads) and recommending required tech-stack adjustments.
Benefits:
- Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
- Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
- Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
- Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
- Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.
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