GTM Systems, Data Manager
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Job Description
GTM Systems & Data Manager at ParentSquare managing CRM systems and data integration across teams. Leading technical architecture to enhance educational communication with AI-driven solutions.
Responsibilities:
- Own the backbone of how Sales, Marketing, Customer Success, Deal Desk, and Finance operate: CRM, integrations, GTM systems, and the data and automation that tie everything together
- Design scalable data structures, objects, workflows, and automation aligned to current and future GTM strategies
- Lead the GTM-wide systems roadmap with the Systems Architect
- Oversee governance and configuration across HubSpot and connected GTM tools
- Build and maintain a data governance framework spanning lifecycle stages, routing, ARR mechanics, property standards, deduplication, enrichment, and hygiene
- Own the AI roadmap for GTM systems, including HubSpot AI and native AI capabilities in connected tools
- Architect lifecycle automation, routing, attribution, and pipeline mechanics that reflect real-world GTM behavior
- Manage and develop the GTM Systems Architect, providing prioritization, feedback, and technical oversight
Requirements:
- 8+ years in RevOps, GTM systems, sales operations, or technical operations
- Deep HubSpot expertise (architecture, objects, workflows, datasets, governance, reporting)
- Experience leading or mentoring a technical contributor
- Hands-on experience with AI in HubSpot, Google Workspace, or GTM platforms (or strong desire to learn quickly)
- Strong background in data modeling, naming conventions, and property governance
- Experience with integrations/APIs and multi-system dependencies, and GTM tools
- Familiarity with CPQ, billing, pricing, or product packaging logic
- Strong cross-functional partnership and communication skills
- Ability to think architecturally about how AI, automation, and data systems work together to drive better GTM outcomes, not just implement tools.
Benefits:
- Employer-paid health insurance (including dependent coverage)
- An employer-matched 401K retirement savings program from day 1
- Paid Parental Leave
- Stock options
- Health + wellness reimbursements
- PTO that increases each year
- 16 paid holidays, including your birthday!
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