Head of Brand & Community – Modern AI Platform

Posted 1hrs ago

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Job Description

Head of Brand & Community shaping demand for Modern, an AI-native commerce data and intelligence platform. Building social, community, executive brands, creator partnerships, and measurable pipeline.

Responsibilities:

  • Own how Modern shows up publicly and how demand gets created
  • Develop and execute content strategy across LinkedIn, X, TikTok, Meta, YouTube, Reddit, and future platforms
  • Write, film, edit, and publish platform-specific content
  • Build community relationships in Reddit threads, Slack and Discord communities, comment sections, and DMs
  • Build a community space of Modern's own over time
  • Ghostwrite, coach, and build consistent LinkedIn and X presences for executives
  • Source, vet, and manage AI creator and commerce-operator partnerships end-to-end
  • Partner with the Head of Sales to turn creator relationships into pipeline
  • Evaluate and execute newsletters, podcasts or video series, webinars, events, and conference presence
  • Work with the data team to turn aggregate commerce performance data and real outcomes into benchmark reports, teardowns, trend analysis, and other content
  • Define success metrics and report on reach, engagement, site traffic, signups, influenced pipeline, and community growth
  • Audit current presence and competitors and deliver a channel-by-channel strategy
  • Establish a consistent publishing cadence across priority platforms
  • Launch data-driven content assets and creator conversations
  • Build measurable audience and inbound growth and a working creator program
  • Establish social as a documented source of pipeline and determine channel investment using data

Requirements:

  • 5+ years in social
  • B2B SaaS or AI experience
  • B2B commerce-tech or martech experience is ideal
  • Strong writing skills with a distinct voice
  • Deep understanding of the AI landscape
  • Experience using AI tools in your own workflow
  • Understanding of commerce operators and brand owners
  • Ability to script, film, edit, and design a passable graphic
  • Experience building or growing a community, or being an active participant in several communities
  • Ability to connect content to business outcomes and think in funnels rather than vanity metrics
  • Bonus: Built a founder's personal brand from near-zero
  • Bonus: Run an influencer or creator program in B2B
  • Bonus: Launched a newsletter or podcast
  • Bonus: Experience with e-commerce, DTC, or marketing analytics
  • Bonus: Own an audience in the AI or commerce space
  • Bonus: Built automation or agentic workflows to scale content production

Benefits:

  • Competitive salary
  • Competitive health benefits
  • Unlimited PTO
  • Health and wellness credit
  • Fully remote
  • A front-row seat at an AI-native company building the future of how brands and creators work together