Insights Researcher
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Job Description
Insight Researcher conducting qualitative and quantitative research for Hard Rock Digital’s online sportsbook, casino, and social gaming business. Turning consumer insights into brand, product, creative, and promotional decisions.
Responsibilities:
- Translate business questions into clear research plans and select appropriate methodologies and delivery models
- Draft RFQs and run agency-selection processes with the team lead
- Brief existing and prospective vendors and assess proposals against business and research needs
- Support contract and statement-of-work reviews, vendor onboarding and ongoing supplier management
- Manage qualitative and quantitative ad hoc and tracking research end-to-end
- Write and review briefs, questionnaires, analysis specifications and qualitative discussion guides
- Script and quality-check surveys or unmoderated studies
- Analyze and interpret customer, panel, behavioural, syndicated and other data sources
- Conduct or scope driver analysis, conjoint and MaxDiff, and review agency analysis, assumptions and outputs
- Work with large or complex datasets to identify meaningful patterns
- Use AI-assisted research tools responsibly for scripting, transcription, coding, analysis and summarization, with appropriate quality checks and data protection
- Translate findings into actionable recommendations through dashboards, comprehensive reports, executive summaries and debriefs
- Tailor research deliverables to different audiences
- Collaborate across Marketing, Brand, Product and BI to inform brand, product, creative and promotional decisions across the North American sportsbook and casino business
- Report to the Senior Insights Manager
Requirements:
- Around four years' experience in consumer insights or market research, agency and/or client side, ideally within digital products, gambling, gaming or another regulated consumer sector
- A relevant degree or equivalent practical experience
- Strong hands-on experience delivering qualitative and quantitative research end-to-end, across ad hoc studies and tracking programmes
- Experience with brand trackers, ad testing, proposition evaluation and usage and attitudes (U&A) research
- Confidence writing questionnaires and qualitative discussion guides
- Experience scripting or quality-checking studies in Qualtrics, SurveyMonkey, UserTesting or similar platforms
- Strong analytical skills and comfort working across customer, panel, behavioural and syndicated data
- Experience using Excel, Q, SPSS, Power BI or Tableau
- Ability to conduct, scope or critically review driver analysis and MaxDiff
- Experience briefing and managing research agencies, supporting RFQs, proposal reviews, contracts and vendor onboarding
- Experience working across in-house, hybrid and agency-managed projects
- Ability to turn findings into dashboards, full reports and concise senior-level deliverables
- Understanding of research ethics, participant consent and data privacy
- Ability to handle player information responsibly
- Self-motivated, disciplined and organized, with the ability to work effectively in a remote environment
- Ability to communicate confidently with colleagues and vendors through video calls and platforms such as Slack and Microsoft Teams
- Responsible use of AI-assisted tools, with sound judgment around research ethics, participant data and confidentiality
Benefits:
- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
- Roster of Uniques
- Diverse and inclusive work environment
- Equal opportunity employer
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