Manager, Analytics
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Job Description
Analytics Manager leading marketing measurement, dashboards, and campaign optimization at Rain, a DTC marketing and media agency. Managing analysts and applying AI-enabled analytics to improve client results.
Responsibilities:
- Analyze marketing data to provide actionable insights and optimization for client business objectives
- Manage, train, and mentor analysts and actively manage their workload
- Support digital and offline media optimization initiatives
- Develop measurement plans and methodologies
- Design and support Test and Learn Plans and experiments
- Design, develop, and update campaign-performance dashboards
- Mine granular datasets and explain what happened and why
- Produce scorecards, dashboards, ad-hoc reports, and campaign analyses
- Recognize and troubleshoot data anomalies and ensure data integrity
- Collaborate with Ad Operations on tagging and reporting accuracy
- Integrate new tools and monitor industry trends in analytics and predictive modeling
- Evaluate and apply AI-enabled tools, automation, and emerging analytics approaches
- Lead improvement projects and beta test tools internally and with clients
- Translate agency and client needs into analytics requirements and deliverables
- Support new business pitches with analytics strategy, measurement approaches, and test-and-learn recommendations
- Collaborate with account teams, media planners, internal teams, and clients
- Present findings, recommendations, and performance narratives
- Understand client marketing goals and translate them into optimization and analysis techniques
- Cross-train team members and share findings, tools, and code
- Build direct reports’ ability to work independently
Requirements:
- Bachelor's degree in a quantitative field (Mathematics, statistics), Business/Marketing or Computer Science OR an equivalent combination of education and experience
- 4+ years’ experience providing marketing analytics support and solutions
- Experience with digital and offline analytics and reporting
- Mastery of Microsoft Excel
- Intimate knowledge of web analytics tools such as Google Analytics and Adobe Analytics
- Experience analyzing paid/organic social data and reporting on Facebook/Instagram, Twitter, and LinkedIn
- Experience with SEM platforms such as Google Ads and Bing
- Experience with Linear & CTV data and measurement methodologies, including ACR, spike attribution, incrementality experiments, and MMM
- Dashboard software mastery using Adverity, PowerBI, or Tableau
- Experience using AI-enabled tools or automation to support analytics workflows, reporting QA, insight generation, or operational efficiency
- Proficient statistical programming skills in R, SQL, or Python
Benefits:
- Medical, Dental, and Vision insurance
- Quarterly profit-sharing program
- 401(K) plan with employer match and immediate eligibility
- 4–6 weeks PTO
- 12 paid holidays
- 12–18 weeks paid family and medical leave
- Monthly Work-From-Home allowance
- Flexible First work environment
- Investment in employees, technology, and tools
- Virtual and in-person connection opportunities
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