Market Editor
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Job Description
Market Editor identifying cultural and consumer trends for Twelve, which designs merchandise and packaging for leading brands. Translating insights into client opportunities, editorial content, and growth strategies.
Responsibilities:
- Continuously monitor shifts across culture, consumer behavior, retail, hospitality, beauty, wellness, luxury, AI, technology, experiential, creator economy, and emerging brands
- Identify early-stage trends, white space opportunities, competitive movements, and category disruptions
- Translate market intelligence into strategic opportunities for Twelve and its clients, driving product and revenue outcomes
- Produce concise, visually driven intelligence reports and editorial-style insights for internal and external distribution
- Develop weekly trend briefs, opportunity alerts, competitive intelligence updates, and cultural pulse reports
- Lead internal and external sessions on market insights and trend observations monthly
- Contribute to monthly deep dives, quarterly forecasts, and cross-sector pattern analysis
- Utilize AI tools and platforms to accelerate research, signal detection, monitoring, and reporting
- Combine AI-powered analysis with human judgment, taste, prioritization, and commercial thinking
- Collaborate on the launch of Substack and the “Twelve Editorial” platform
- Help position Twelve as a leading voice in culture, innovation, and market intelligence
- Contribute to brainstorming sessions, social content, self-promotion moments, reports, event programming, pitch sessions, and innovation storytelling
- Attend client meetings and innovation days, preparing presentations, participating on site, and contributing as the voice of authority
- Work closely with the Director of Creative Special Projects and other innovation captains across the business
- Partner with Business Development and Account Management teams to identify opportunities, risks, and emerging client needs
- Collaborate across Creative, Development, Account Management, and Business Development teams to translate insights into actionable client solutions
- Identify high-growth brands, disruptive market entrants, and culturally relevant companies aligned with Twelve’s expansion priorities
- Support new business efforts through research and intelligence on emerging brands, consumer categories, competitive landscapes, and whitespace opportunities
Requirements:
- 2–4 years in editorial, insights, trend forecasting, innovation, media, creative branding, or adjacent fields
- Experience working across consumer-facing industries and brands
- Strong understanding of luxury, retail, hospitality, beauty/wellness, lifestyle, or consumer culture ecosystems preferred
- Experience developing client-facing insights or thought leadership preferred
- Deep curiosity and obsession with culture, consumer behavior, brands, and emerging trends
- Strong editorial instincts and pattern recognition ability
- Commercial mindset with the ability to translate insights into business opportunity
- Strong writing, synthesis, and presentation skills
- Highly proactive and self-directed, energized by ambiguity and building something new
- Able to naturally connects dots across industries, platforms, and behaviors
Benefits:
- Full-Time Benefits (Medical, Dental, Vision, Disability, Life)
- Mental Health Mondays: once a month our offices close globally (that's 12 additional days per year)
- Generous Paid Time Off – Including your birthday, personal days, time-off around holidays.
- Paid Parental Leave
- Summer Fridays
- Discretionary bonuses
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